Although direct-response and brand awareness are the most common objectives for display marketing, Latitude offers a wide variety of complex, but highly effective targeting techniques to suit a wide array of objectives.
By using technology and relationships with networks and publishers, Latitude helps you, the advertiser, by placing your ad in front of the right audience - at the right time.
The Latitude Approach
Our approach to display marketing can help you join up the dots within the customer journey, from prospecting to retargeting and retention.
We can help you acquire new customers, grow the value of your existing customer base and build a brand. We help you unlock the power of your current customer data to grow your customer database - be it through look alike targeting or upsell to current customers.
We can also integrate your display strategy with on and offline channels to transform your overall digital cross-channel marketing approach.
We report down to the impression level, according to your requirements and needs.