PPC lets you reach the online audience that is relevant to your business, whatever the language or location.
Because you are engaging with customers who have already entered the buying cycle, PPC is a highly effective way of driving relevant traffic, and ultimately conversions, to your website.
While Pay Per Click is effective, the rise of channels such as mobile and tablet, as well as the rising cost of keywords, make search marketing campaigns often challenging to manage.
The Latitude Approach
There's more to PPC Marketing than technical knowledge of how to run campaigns. The PPC team at Latitude combine their sector knowledge with an understanding of how PPC works in the larger marketing channel mix.
We use various analytics and market insight tools to give our clients actionable campaign intelligence and recommendations.
We have the right technologies in place to make sure processes that should be automated are, allowing our teams to focus on the job at hand.
Finally, we are best friends with search engines, so our clients have access to very latest Google and Bing Beta advertising features, giving you an edge over your competitors.