A modern SEO campaign starts with understanding who users are and why they are searching for a particular product or service.
This market insight is then translated into a content strategy for the website and a plan to grow the authority of the brand.
Are you seeking mobile advice following Mobilegeddon? Latitude can help. This Google update was launched on the 21st April in order to increase SERP visibility of mobile-friendly pages due to the increasing ownership of smart phones. We can offer advice in order to ensure your site is mobile ready, please get in touch to find out more.
The Latitude Approach
Our approach to SEO focuses on developing a keyword strategy that matches your products with the search behaviour and interests of the target audience.
We then create a comprehensive content strategy designed to promote your brand online and increase the relevance of pages to users, not forgetting about integrating your social media into the strategy.
We also provide insight about performance and activity to keep you informed about the results of your investment in SEO.