Yours Clothing approached Latitude with the objective of revitalising their PPC campaign and injecting creativity into their PPC marketing. The company had ambitious plans to grow and establish themselves as a trendy, fashionable store for plus size women. The challenge for Latitude therefore was to drive new brand positioning, reach and customer acquisition, increase the number of new customers arriving on the site and increase revenue and click-through rate.
International expansion presented a growth opportunity for ActivInstinct in key territories across Europe: France and Germany. ActivInstinct required support from a digital marketing partner that would help them drive sales and conversion through PPC. Latitude was challenged with driving sales, ROI and bringing the cost of a sale to a profitable level, whilst growing the campaigns to ensure coverage across ActivInstinct’s full product portfolio.
Mobile has been a very successful display channel for Gladstone Brookes, accounting for 30% of total leads in 2014 to date. Latitude wanted to maximise the potential of the display channel and further increase leads by introducing mobile web retargeting.
Rapid growth presented MarkaVIP with new marketing challenges, including an evergrowing list of products to be promoted as well as fluctuating stock levels. On-site flash sales can last up to five days, so a quick turnaround was needed on campaign build.
Latitude helped establish the Post Office Mortgages product as a big player in the mortgages marketplace through strategic PPC marketing, attracting a new, younger audience for the brand and driving conversions.