Benefit from our extensive experience
Paid search – also known as PPC advertising - refers to search engine advertising campaigns where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers.
Latitude currently runs paid search campaigns across 40+ countries, and in the last year we’ve run more than 1,000 distinct paid search campaigns. In 2007 Latitude won the Netimperative 'Search Campaign of the Year' award.
Maximising returns on PPC budgets
Latitude's approach to paid search goes beyond just bidding on keywords for maximum return on your PPC investment: our service encompasses creative testing, user journey analysis, continually assessing new tactical opportunities, price controlling, cost minimising, and regular keyword review.
We'll also guide and advise you on the best way to manage your budget and increase investment as your return improves. Typically, we've found that clients increase their paid search investment substantially once they see the results we produce for them.
