Pay Per Click (PPC)
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Why use PPC?
Pay per click (PPC) is a form of online advertising that you, the advertiser, only pay for when someone clicks on your ad. PPC, also known as paid search, guarantees your advert appears on a search engine results page (SERP) when a user searches on a specific keyword or term. Because you’re engaging with customers who have already entered the buying cycle, PPC is a highly effective and non-interruptive way to drive relevant traffic to your website. You can measure exactly what you’re getting for your spend, and by fine-tuning and optimising your campaign, you can achieve excellent ROI from paid search.
PPC at Latitude
We are the UK’s No. 1 PPC agency (source: NMA Marketing Services Guide 2009). We’ve been involved in PPC advertising since the first ads appeared alongside search results back in 2001. We have more Google Adwords qualified professionals than any other agency, with more than 40 years’ combined experience in PPC campaign management between them. We have one objective – to increase your ROI. We work very closely with our clients to build an effective strategy that delivers real, measurable improvements in performance. This approach ensures your business objectives and expectations are understood and met from day one.