Our Approach to PPCOur Approach to PPC

Latitude is the number one PPC Agency in the UK.
NMA Marketing Services Guide 2009

We’re Performance Driven

All our PPC specialists have one main objective – to increase your ROI. Success is built upon a genuine understanding of your business and key drivers. We also know that, in many sectors, these can change frequently, so we review our campaign objectives constantly. We ensure that we:

  • Understand your business objectives
  • Set up your campaign effectively
  • Identify and implement software requirements
  • Create an optimal account structure
  • Put in place effective bidding strategies
  • Analyse user journeys
  • Share knowledge through regular internal training
  • Test, test and test again - vital in a dynamic marketplace

We’re Experienced

We’ve been involved in PPC management since its arrival as an internet advertising marketing model back in 2002. We’ve helped our clients use PPC as a highly effective way to drive relevant traffic to their websites time and time again. We’re good at it because:

  • We have over 20 PPC specialists
  • We are Google GAP and MSN adexcellence qualified
  • We have over 40 years’ combined experience in PPC management
  • We have industry specialists in the finance, retail, travel, gaming and service sectors
  • We have strong relationships with the major search engines so we benefit from the latest product and market developments

We Use The Best PPC Technology

With more information to analyse and more channels to optimise than ever before, you need the right technology to manage your campaigns. For PPC, we have a flexible approach to campaign management so you get the optimal combination of:

  • Third party software for effective tracking of all PPC traffic across all streams
  • Our in-house software, supported by our Conversion Analytics team, for meaningful cross-channel analysis
  • Our own quality management application, a tool that assesses all aspects of our campaigns and gives recommendations on further improvements if possible
  • A strong suite of other in-house PPC tools that provide insight and assist optimisation

We’re Insightful

In such a young and rapidly growing industry, keeping up with developments in PPC management can seem like a full-time job. Relax. That’s what we’re here for. We have some of the best brains in the business working for us, delivering insight to keep you ahead of the pack. We do this with:

  • Vertical and industry specialists, who provide insight and make recommendations for campaign strategies by sector
  • Research on the impact of cross channel relationships in search
  • Sector specific and cross channel case studies and white papers

We offer Additional Services

We also offer PPC consultancy. If you’re not yet ready to take the plunge, or you prefer to manage your PPC activity in-house, we have a consultancy document that offers a detailed critique of current PPC activity and provides recommendations for improvement (charges available on request).

For both new and existing clients, we can also build forecasting models for PPC activity. Several years worth of data, held within our databases across multiple sectors, mean we can plot performance accurately against seasonal trends to give more accurate forecasts.

Interested? Contact us

 

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