How is Pokemon:Go Impacting Search?

July 20th, 2016|

Not only are more people searching for Pokemon than porn; Pokemon has impacted search behaviour in other areas – outside of the game itself. Some of the results are intriguing, [...]

Blank Space

March 10th, 2016|

The removal of Google’s sidebar ads has created enough column inches to fill the reams of new empty space. Rick Lamb has some thoughts about how else it could be used.

New Google SERP layout: It’s Not Right

February 24th, 2016|

On February 22nd 2016 Google rolled out a change to the search engine results pages that removed all right hand side ads. Latitude Head of Paid Search Strategy Ben Wightman discusses what this could mean for search advertisers...

A History of Digital Marketing

February 22nd, 2016|

Digital marketing has seen a dramatic rise over the last 20 years, powering the growth of some of the biggest global companies.  Each year saw numerous changes, acquisitions and innovations. This blog attempts to document the key events.