Our approach to SEOOur approach to SEO

“Latitude is the only agency in the top 3 for both PPC and SEO.”
Alex Hoye, CEO, Latitude

We’re Bespoke

We’re not in the business of achieving #1 rankings on keywords nobody searches for, nor do we guarantee top 10 positions (in fact Google tells you to be wary of anyone that does). Out-of-the-box SEO services are ineffective – that’s why every SEO campaign that we work on is completely bespoke. As our client testimonials show, we work with you to understand your business and its goals, and translate that into a targeted, ethical, long-term SEO strategy that delivers excellent and sustainable ROI.

We’re Experienced

As businesses start to realise the importance of SEO, the competition for that all-important top position on the SERP intensifies. Search engine algorithms are constantly being tweaked in ever more complex ways. We have vast experience of the inner workings of search engines, along with:

  • Specialists in web development, information retrieval, content writing, link building, social media, usability and analytics.
  • Strong background in the finance, retail, travel, gaming and service sectors.
  • A team that’s integrated within the wider SEO community, ensuring our thinking is always industry-leading.
  • A passion for SEO and breadth of experience that means we’re one of the most innovative SEO providers.

We’re Holistic

We know SEO isn’t the only game in town. We take a holistic approach to digital marketing and understand how SEO interacts with the other elements of your marketing mix, including PR, social media and awareness generated by your offline marketing. We have one of the best conversion analytics teams in the industry, ensuring multi-faceted campaigns are comprehensively tracked to give you meaningful insights.

We’re Rigorous

Through experience, we’ve developed a rigorous approach that we apply when starting work with any client on any SEO campaign. This involves:

  • Analysis of your business processes, audience, industry, competitors, advanced link profile, conversion funnel, content strategy and a technical analysis of your website.
  • Planning a comprehensive SEO strategy including technical and on-page optimisation, traffic generation strategy and integrating your social media, digital PR and offline activity.
  • Implementation through improving your online business processes, ethical link building, advice on website design, functionality, user experience, on-site conversion optimisation and both back-end CMS and front-end website integration.
  • Ongoing improvements by working closely with social media and digital PR teams, monthly reports on key insights, acting on findings from analytics and monitoring keywords and competitors’ rankings.

Interested? Contact us

 

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