Marketing to Millennials on Facebook

As marketers, you keep on reading about what Millennials (Gen. Y) want and need. Who they are, what they look like and where they spend their time online. And there [...]

Why generational marketing works

You’re an unsigned Blues Rock artist trying to sell some CDs by busking. You set up on Market Street, one of the busiest streets in Manchester, trying to get the [...]

5 Leading Audience Trends in the Travel Industry [Infographic]

See how different traveller personas behave online, where to reach them, and how - in this simple (but glorious) infographic.

Preparing for Grand National: Key Learnings from Cheltenham

Neil Fairweather, Group Account Director at Latitude takes us through his experiences of the final furlongs at Cheltenham and addresses some of the learnings he has taken that will enhance your digital planning for Cheltenham 2016.

Social Advertising A Perfect Fit For Finance Marketers And Beyond?

Paul Kennedy, Head of Consulting at Latitude's parent company Callcredit Information Group, looks at social advertising for finance marketers - and beyond. 

3 Key Benefits of Having a Tumblr Blog

Rodica Maria Lazar, Content Executive at Latitude, discusses the advantages of having a Tumblr blog.

How to Drive New Customers and Additional Revenue to Your Site with Facebook Custom Audiences

Clare Graham discusses the benefits of Facebook custom audiences.

New Google Tools Help Advertisers Promote Apps

Ben Wightman, Head of PPC at Latitude introduces opportunities for advertisers to promote their apps. 

How to Target Students With Package Holidays Online

Latitude's David Bielby discusses the best ways to advertise to the student audience online.

Key Takeaways From Twitter’s AppsUntapped Launch Event

Neil Fairweather's key takeaways from Twitter's #AppsUntapped launch event.