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Affiliate marketing can plug you into a network of relevant sites that will deliver large volumes of targeted traffic to your site.
Getting Started
Affiliate marketing is essentially a method of increasing your brand reach across a network of selected distribution partners who work on a predefined reward structure. Put simply, you have a network of affiliates [...]

Conversion Analytics is the process of working towards an optimal decision by making the best use of collated data.
Getting started
Conversion Analytics is the next step in your user’s journey after search. If you are using your site to generate revenue in any way (who isn’t?) you need to understand how people are converting from prospects [...]

Display Advertising was the internet’s first advertising model, yet it has come a long way since the days of the first banner ads.
The Basics
Display Advertising is the closest thing to old-fashioned advertising on the internet. You, the advertiser, buy space on someone’s website and put a creative ad in that space. If the ad is [...]

Social Media Marketing involves finding out where your customers are online and engaging with them on their terms.
Background
Social media is a broad term that covers all kinds of sites where most of the content is generated and controlled by users. The most well-known examples include Facebook, MySpace, Bebo, Twitter and blogs and forums of all [...]

Search Engine Optimisation is an on-going process that helps search engine spiders see, and therefore rank, your website.
How Search Engines Work
Search engines such as Google and Yahoo use software programmes called spiders to crawl the internet and index what they find. Then, when a user types something into a search engine, this index is used [...]

Pay per click is a form of online advertising that you, the advertiser, only pay for when someone clicks on your ad.

Get inside our heads andbenefit from our expertise
We could spend a long time telling you that we know what we’re talking about, or we could just show you. However much experience you have of digital marketing – whether you’re a complete newbie or a seasoned practitioner – we’re confident our insights will be of benefit [...]

• March 13, 2008
• by Simon Whittick

• Press Releases

13 March 2008: Latitude Group, specialists in search engine optimisation and paid search, once again appears in the top half of the ranks of the Media Momentum Top 50 fastest growing companies, coming in at 23rd. In 2006, Latitude was the proud winner of the coveted Fastest Growing Company Award, and in 2007 was listed [...]

• January 25, 2008
• by Latitude

• Digital marketing
• Google

Much head scratching from all quarters this week as Google held a joint press conference at Publicis Groupe’s Paris HQ to announce that the search giant and advertising monolith (which owns Saatchi & Saatchi, Digitas, ZenithOptimedia, Zed, Starcom and Fallon) have been carrying on a special “partnership” for the past year. No less senior a [...]

• January 23, 2008
• by Latitude

• Press Releases

Reporting to Matt Brocklehurst, Head of Marketing, this new senior role will be key in helping Latitude maintain a high profile in the public eye and showcasing its achievements for its existing clients.

Ms. Remuzzi was most recently Marketing Director at Steak Media, and prior to that business development and marketing manager at SEM consultancy Greenlight. [...]