Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
Ever notice how, when you do a Google search for, oh, lots of people and subjects, the Wikipedia result for that search phrase is often very near the top of the SERPs? Yeah, so did Google.
The percentage of Google’s downstream traffic going to Wikipedia increased by 166% year over year (week ending 2/10/07 vs. week [...]
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Vodafone has announced that it will be making Google Maps accessible to its customers, fresh off of announced deals to add MySpace and YouTube to its Vodafone Live service (which is truly a walled garden, as the Register notes).
Use of Google Maps will come under users’ usual data tarriff. On some handsets, which Vodafone said [...]
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If you thought the future of the web was TV, you would be mistaken as Google issued a warning to companies that think they can broadcast distribute network TV shows and films globally.
The search engine giant warned that the internet should not be used for TV and that services like its own YouTube, which acquired [...]
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BSkyB is set to launch a user-generated content channel called Sky Cast on both TV and the internet, with video technology powered by Google.
In December, the broadcaster and search engine announced they were to work together to provide Sky’s broadband customers with search, e-mail and a video-sharing website.
As a point of differentiation to existing video-sharing [...]
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And the UK’s web users are amongst the biggest spenders of them all, according to new data released by the European Interactive Advertising Association (EIAA).
78% of European Internet users shop online, spending an average €750 ($975) and bought10 items in the past six months – an 11% gain. The UK and the Nordic countries spend [...]
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Microsoft chief executive Steve Ballmer told the Financial Times that Microsoft’s next big challenge, after the launch of Vista, is to address the threat posed by advertising-supported business models such as Google’s.
“Really getting a clear direction on how we embrace, compete, extend advertising as a business model - that is a primary issue for me [...]
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Press Release
Date: 22.01.07
Subject: Latitude maintains high growth rate with two new appointments
London, 21 December 2006: Latitude, the Leader in Search, has continued its high rate of growth and strengthened its account management team with the appointment of two new Account Directors, Judy Dewsbury and Brendan Crawford. Reporting to Richard Gregory, Chief Operating Officer, they will [...]
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In case you missed it, the latest IPA Bellwether report confirms a continuation of a trend that’s been evident for the last few years: the further explosion of online advertising.
Internet marketing budgets outperformed all other sectors in the fourth quarter, with a net balance of 31.5% of companies reporting an increase across all business sectors.
Further, [...]
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Microsoft is working on a Web analytics product that’s been spotted in the wild recently, under the code-name Gatineau. It’s named for the city in Canada where Web analytics provider DeepMetrix was based for some years, before it was acquired by Microsoft last May.
The project is housed in Redmond under Microsoft’s Digital Advertising Solutions group, [...]
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I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL