Latitude Blog DIGITAL MARKETING MATTERS

• April 24, 2007
• by Latitude

• Digital marketing
• Google
• PPC
• Search engine optimisation (SEO)

On Friday, WPP chief exec Martin Sorrell made headlines by saying: Google is a short-term friend and a long-term enemy and probably the shorter term just got a little bit shorter and the longer term got a bit closer as a result of the DoubleClick acquisition. Let’s look at the evidence on this one and [...]

• April 20, 2007
• by Latitude

• Research

It’s been a week for interesting acquisitions in the market. Yesterday it was announced that Hitwise has been taken over by credit report company Experian for $240m (£120m).

• April 17, 2007
• by Latitude

• Google
• Technology

I was reading an interesting article today on part of the Google DoubleClick deal. It is interesting to see that by Google acquiring DoubleClick, you have to ask what are they planning to do with its search marketing company Performics?

• April 17, 2007
• by Latitude

• Digital marketing
• Online Sales

Need more evidence that the web offers the most value for your marketing budget? Just ask other marketing directors. Here’s the latest proof that online marketing is still outpacing growth in all other areas of marketing: [A]ccording to the latest Bellweather report for the first quarter of 2007…[t]he sector now accounts for around £2bn of [...]

• April 10, 2007
• by Latitude

• Google

Property billionaire Sam Zell just spent some of his billions on a bundle of American newspapers. He may be clever enough to make big pots of cash, but Zell has astonishingly poor grasp on the basics of the web and search engines.