Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
In the new issue of New Media Age, Michael Bayler predicts this for the future:
Advertising [will move] from the current model of ‘interruption of experience’ towards ‘enhancement of experience’: an almost unimaginable shift for big media and big marketing.
Forgive a bit of jamminess as I say that, while it may at this point be almost [...]
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Here’s a quote to remember from Search Engine Watch’s Danny Sullivan, in response to a head-scratching article by web usability guru Jakob Nielsen:
Search advertising has long been undervalued. People still pay less than a dollar for some paid search ads and they obtain clients that will be with them for life. But few advertisers are [...]
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Robert X Cringely is a highly respected and beloved tech writer - and rightly so. If you haven’t, I would highly recommend picking up his book Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition and Still Can’t Get a Date. (Cringely also hosts the delightfully geeky internet show Nerd [...]
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This comes from Bloomberg, via John Battelle:
The move to online advertising is happening faster than analysts anticipated as companies devote more of their budgets to the Internet than traditional media.
The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse [...]
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Did your company have a bumper holiday sales season? If so, join the club. The statistics are from the US, but they reflect what has also happened in the UK: Online shopping has officially gone mainstream.
Consumer spending online reached $18.1 billion in November and December, a 25 percent increase over 2004, according to the research [...]
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Latitude has been asking the big three search engines - Google, Overture, and Miva - for some time now to let us bid separately for search pages and content pages. (’Content pages’ are websites which are members of the engines’ affiliate networks and which display their ads.) So we welcome the news that Google has [...]
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We were blessed with sunny, warm(ish) weather yesterday when Latitude held our inaugural Discovery Roadshow in Gibraltar.
The day was all about showing online gaming companies how they can improve their customer acquisition and retention. On hand we had:
Bridget Morrow of Foviance - a merger of The Usability Company and Web Abacus - demonstrating how maximum [...]
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I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL