Latitude Blog DIGITAL MARKETING MATTERS

• March 18, 2008
• by Latitude

• Latitude News

Latitude has landed in Silicon Valley!

• March 14, 2008
• by Latitude

• Social media

I blogged last month that this may have been coming: In a deal that sees AOL willing to shell out $40 per visitor (or $22 per registered user), UK-founded social network Bebo has been acquired for $850 million in cash. Microsoft won’t be pleased about this.

• March 11, 2008
• by Latitude

• Microsoft
• Yahoo

I blogged almost one month go about the Rupert Murdoch angle of the Microsoft/Yahoo acquisition, and how he just might make a play for Yahoo himself.

While it may be true (we don’t know yet, but whispers say it is) that Murdoch’s News Corp has submitted a formal bid to Yahoo, word from the horses’s mouth [...]

• March 7, 2008
• by Simon Whittick

• In The Press

Martin Bowley began the opening presentation by outlining some of the ‘wrong thoughts’ and assumptions made about mobile marketing. He came from an old media world trying to make sense of a new media world. He was the former CEO of Carlton TV and was pushed out a couple of years ago after the merger [...]

• March 5, 2008
• by Latitude

• Google
• Microsoft
• Yahoo

Also-ran search engine Ask has seen some changes over recent years, including a $2.3 billion acquisition by Barry Diller and the name change from Ask Jeeves (which necessitated the loss of corporate mascot Jeeves the butler). But as far as changes go, this is a biggie.

• February 19, 2008
• by Latitude

• Digital marketing
• Google
• PPC

For stats fans out there, you’ll have fun poring over all the numbers bursting from Google’s annual 10-K report, which it just filed with the SEC. For those who just want the highlights, here we go…

• February 15, 2008
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

This is quite a blow to Yahoo, at a time when it really doesn’t need another knock: Bradley Horowitz, the popular exec who routinely acted as the public face of Yahoo at conferences, has jumped ship for Google. Rumours that this would happen emerged just a few days ago, with reports that Horowitz had been [...]

• February 4, 2008
• by Latitude

• Digital marketing
• Google
• Microsoft
• Online display
• Yahoo

David Drummond, SVP of corporate development and chief legal officer for Google, posted the search giant’s only statement so far on Microsoft/Yahoo developments to Google’s official blog on Sunday. As observers immediately pointed out (even on Super Bowl Sunday, there is no rest for the wicked when it comes to deals this big), Google can [...]

• January 25, 2008
• by Latitude

• Digital marketing
• Google

Much head scratching from all quarters this week as Google held a joint press conference at Publicis Groupe’s Paris HQ to announce that the search giant and advertising monolith (which owns Saatchi & Saatchi, Digitas, ZenithOptimedia, Zed, Starcom and Fallon) have been carrying on a special “partnership” for the past year. No less senior a [...]

• January 24, 2008
• by Latitude

• Digital marketing

Facebook is not a social network and MySpace is not its competitor.  Says who? Well, Blake Chandlee, their Commercial Director UK, who I saw speak at the Net Imperative Director’s Dinner last night.  “Utility, utility, utility” was his clarion call as he, and presumably Facebook globally, seek to categorise themselves as a Social Utility as [...]