Latitude Blog DIGITAL MARKETING MATTERS

• January 24, 2008
• by Latitude

• Digital marketing
• Online Sales

In the same week that the European Interactive Advertising Association released its findings that eight out of ten European web users have bought a product or service online, another major report brings even more good news for companies selling on the internet.

• January 18, 2008
• by Latitude

• Digital marketing
• Google
• Online Sales
• PPC
• Research

Before the year is out China will overtake the US in terms of internet users, according to the Chinese government at least. The China Internet Network Information Center reported that the total number of Internet users increased by over 50% to 210 million in 2007.  This compares to 137 million in 2006.  Techcrunch reports [...]

• December 27, 2007
• by Latitude

• In The Press

Latitude has a war chest for acquisitions after private equity house Vitruvian took a sizeable stake last week, in a deal which values Dylan Thwaites’ business at about £55m.

Mr Thwaites, 41, has built Latitude from a £500,000-turnover operation with eight staff, just five years ago, into the country’s largest independent search marketing business, with revenues [...]

• December 21, 2007
• by Latitude

• In The Press

Private equity firm Vitruvian, founded by former Apax executives, is understood to be close to doing its first deal by backing Mr Thwaites in a management buyout of Latitude.

Latitude’s non-executive directors David Ashton and David Nesbitt are planning to sell their equity stakes as part of the deal, which could be announced as early as [...]

• December 21, 2007
• by Latitude

• Latitude News
• Latitude People
• PPC
• Search engine optimisation (SEO)

This week we have received financial backing from Vitruvian Partners which is set to make 2008 and beyond spectacular years of improved offerings to our clients.

This is truly monumental news for Latitude and we think for the search and digital industries as a whole.  It marks the growing importance of digital marketing globally with Latitude [...]

• December 21, 2007
• by Latitude

• Press Releases

Management of the Warrington and London-based business have received backing from Vitruvian in a deal which re-capitalises the business in order to fund a rapid growth programme.

Latitude has seen turnover rise from £500,000 in 2002 to more than £30m in 2006, meanwhile, headcount has risen from eight in 2002 to more than 100 in 2007.

Latitude [...]

Latitude Group, the UK’s number one independent search marketing agency, will work on enhancing the exposure of the House of Fraser brand and range of product in search engines, supporting the retailer’s overall online marketing strategy.
The UK’s leading retailer of designer brands & clothes has taken Latitude onboard to help turn its online portal into [...]

• December 14, 2007
• by Latitude

• Digital marketing
• Online Sales
• PPC

According to numbers released yesterday, investment in paid search is anticipated to do remarkably well despite what some predict will be an economic downturn:

[P]aid search advertising [is] expected to hover at around 40% of the total online ad spend through to 2012, increasing as a whole from $8.6 billion in 2007 to $16.59 billion in [...]

• December 7, 2007
• by Latitude

• Digital marketing
• Online Sales

ComScore has announced that visits to UK online retailers were up by 11 per cent on last year, with 29 million visits approximated for October 2007. European totals topped 160.6 million visits, an increase of 5%. ComScore’s’ conclusion:

The stronger than average growth rates in the UK and France portend a healthy Christmas shopping season there.

Speaking [...]

Online is growing faster than any other form of advertising. In 2006, online adspend exceeded £2bn with a year-on-year growth rate of 40%, and is set to grow by another £500m in 2007. Nearly 60% of this growth was attributed to search marketing, predominantly via Google, but in 2008, keep a close eye on Yahoo!, [...]