Latitude Blog DIGITAL MARKETING MATTERS

• October 1, 2008
• by Stuart Thurstan

• Online display

In principal, it seems very controllable – a piece of kit that involves as much management and nurturing as a search campaign with similar skills required from the campaign analyst. Learning’s can be gained quickly from the Data* gathered so a campaign can be optimised to a performance level targeted more quickly. As market conditions [...]

• March 21, 2008
• by Latitude

• Digital marketing

Vinnie Lauria moved from New York to San Francisco in 2005 as a co-founder of Meetro. In true start-up style, the company once had eight people stuffed into the 3-bedroom flat where the site was founded and developed. In early 2006, Vinnie founded the Silicon Valley New Tech event. His showcase of start-ups now boasts [...]

• March 20, 2008
• by Latitude

• Digital marketing
• Online Sales
• Social media

One of the hottest topics at Von.x in San Jose this week has been online video. No, I don’t mean YouTube; it’s great, but so 2007. The real buzz right now is in the arena of live video on the web. As you can see from the photo that Von.x organiser and media powerhouse Jeff [...]

• March 18, 2008
• by Latitude

• Latitude News

Latitude has landed in Silicon Valley!

• March 14, 2008
• by Latitude

• Social media

I blogged last month that this may have been coming: In a deal that sees AOL willing to shell out $40 per visitor (or $22 per registered user), UK-founded social network Bebo has been acquired for $850 million in cash. Microsoft won’t be pleased about this.