Latitude Blog DIGITAL MARKETING MATTERS

• March 11, 2008
• by Latitude

• Microsoft
• Yahoo

I blogged almost one month go about the Rupert Murdoch angle of the Microsoft/Yahoo acquisition, and how he just might make a play for Yahoo himself. While it may be true (we don’t know yet, but whispers say it is) that Murdoch’s News Corp has submitted a formal bid to Yahoo, word from the horses’s [...]

• March 7, 2008
• by Simon Whittick

• In The Press

Martin Bowley began the opening presentation by outlining some of the ‘wrong thoughts’ and assumptions made about mobile marketing. He came from an old media world trying to make sense of a new media world. He was the former CEO of Carlton TV and was pushed out a couple of years ago after the merger [...]

• March 5, 2008
• by Latitude

• Google
• Microsoft
• Yahoo

Also-ran search engine Ask has seen some changes over recent years, including a $2.3 billion acquisition by Barry Diller and the name change from Ask Jeeves (which necessitated the loss of corporate mascot Jeeves the butler). But as far as changes go, this is a biggie.

• February 19, 2008
• by Latitude

• Digital marketing
• Google
• PPC

For stats fans out there, you’ll have fun poring over all the numbers bursting from Google’s annual 10-K report, which it just filed with the SEC. For those who just want the highlights, here we go…

• February 15, 2008
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

This is quite a blow to Yahoo, at a time when it really doesn’t need another knock: Bradley Horowitz, the popular exec who routinely acted as the public face of Yahoo at conferences, has jumped ship for Google. Rumours that this would happen emerged just a few days ago, with reports that Horowitz had been [...]