Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
I blogged last week about the user backlash against Facebook Beacon, the social networking site’s new targeted ad offering. The backlash has quickly progressed from users to advertisers, and Facebook’s PR team has only managed to pour petrol on this particular fire.
read this
With a 3155% growth over the last five years, Latitude, the UK’s number one independent search marketing agency, has been rated the 41st fastest growing company in the EMEA region by the global business consultancy group.
The agency achieved a more impressive landmark in its specific industry (Media and Entertainment business type), ranking in the second [...]
read this
IAB Europe forecast that online ad spend in Europe will hit the Eur11.5 billion mark this year – a healthy growth of some 33% year on year. This forecast was a key finding presented at the IAB leadership council last Friday.
As you’re probably aware this figure includes Classified, Search, Email and Display. The forecast [...]
read this
Kevin Johnson, president of Microsoft’s platforms and services division, gave attendees of a UBS investor conference a glimpse at the stars his company is shooting for. Looking closely at the tidy package of goals - which even has its own nearly-catchy name (”10, 20, 30, 40″) - it’s clear that merely hitting the treetops is [...]
read this
Tomorrow, the Law Society in Chancery Lane, London, will host the Latitude Client Summit: Digital Renaissance & Revolution. I’ll be presenting there on commercial blogging, and moderating a panel on the integration of social media with other online marketing methods (search, display, affiliates). As it happens, my friend Jeff Jarvis had a column in the [...]
read this
Michael Grade at this week’s MediaGuardian Changing Broadcast summit wasn’t feeling too well. He started off proceedings with talk of “Loser Generated Content” before correcting “Loser to User” and blaming the slip on a cold. Grabbed a few laughs but the Executive Chairman of ITV wasn’t joking when the subject once again turned to the [...]
read this
Renewing its confidence in Latitude’s paid search services for the third year, the insurance provider has observed the determinant role of its PPC campaigns in attracting valuable new customers.
“Paid search marketing is all about results, and since working with Latitude we’ve enjoyed a great run,” said Michael Lynch, e-Commerce Manager for KFIS. “Thanks in large [...]
I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL