Latitude Blog DIGITAL MARKETING MATTERS

• October 24, 2007
• by Latitude

• Digital marketing
• PPC
• Research
• Search engine optimisation (SEO)

UK present buyers have been forecast to spend at record levels this Christmas. Forrester predict spend of £14 bn with 27 million people buying online according to an article in this morning’s Guardian. 

And it’s not just the UK.  33 million Germans are forecast to spend E12 bn while the French, Italians and Dutch will spend [...]

• October 22, 2007
• by Latitude

• Digital marketing
• Press Releases

London, 22 October 2007 – Search engine marketing specialist Latitude Group achieved another landmark on Friday 19 October when it reached a top ten position in the Deloitte Technology Fast 50 league table.

Latitude, the UK’s number one independent search marketing agency, has been rated tenth in the prestigious chart, which “honours business growth, technological [...]

• October 19, 2007
• by Latitude

• Google
• Microsoft
• PPC

Google giveth, and Google taketh away. That was the message of caution for analysts and investors as the search giant announced Q3 earnings up 46% - a significant increase from the same quarter last year.

This came on the same day that ComScore released its latest search share data, which showed Google gaining another half a [...]

• October 18, 2007
• by Latitude

• Digital marketing

Yesterday evening (San Francisco time) the MySpace Platform was unveiled at the Web 2.0 conference.

The MySpace platform is basically a counter to the huge success of the Facebook Platform launched in May which enabled thousands of third party applications to be shared across friends.

The fact that the announcement came from Rupert Murdoch as well as [...]

• October 16, 2007
• by Latitude

• Digital marketing
• Online Sales
• PPC
• Search engine optimisation (SEO)

Another day, another report confirming that more companies are moving their ad investment online than ever before.

• October 4, 2007
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

Okay, not every engine - I don’t see Ask listed in this lawsuit (PDF), which does name Google, Yahoo, Microsoft, and AOL as defendants. In a week where the Internet Advertising Bureau announced that online ad spend has exceeded £1.3 billion in six months, it’s not too surprising to see shameless opportunists trying to get [...]

• October 2, 2007
• by Latitude

• Google
• Microsoft
• Yahoo

There are quite a few threads running through the news today which put the people retention records of the search giants under intense scrutiny. Bonus: Star turns by Tom Cruise, Steve Jobs and, er, Fake Steve Jobs. 

• September 27, 2007
• by Latitude

• Digital marketing
• Google
• Yahoo

While some industry observers are doing the maths to calculate if - and how - Google could buy Yahoo, others are reporting that AOL is planning to spin off its advertising businesses through an IPO. So how about those numbers?

• September 25, 2007
• by Latitude

• Google
• Microsoft
• Yahoo

Hot on the heels of news that Facebook is now beating MySpace in the traffic game come reports that Microsoft is in talks to acquire a 5% stake in today’s most buzzworthy social networking site.

There have recently been proclamations from various industry commentators (some of whom are even working with Microsoft on other projects) that [...]

• September 19, 2007
• by Richard Gregory

• Google

It doesn’t take much to get searchbloggers going in the US, where every utterance by the search engines is pored over, picked apart, sliced, diced and generally subjected to the most intense textual analysis.

No surprise then that news of Google’s newest recruit, a heavyweight Madison Avenue adman, has got the blog-noscenti buzzing with excitement.

The word [...]