Latitude Blog DIGITAL MARKETING MATTERS

• December 27, 2007
• by Latitude

• In The Press

Latitude has a war chest for acquisitions after private equity house Vitruvian took a sizeable stake last week, in a deal which values Dylan Thwaites’ business at about £55m. Mr Thwaites, 41, has built Latitude from a £500,000-turnover operation with eight staff, just five years ago, into the country’s largest independent search marketing business, with [...]

• December 21, 2007
• by Latitude

• In The Press

Private equity firm Vitruvian, founded by former Apax executives, is understood to be close to doing its first deal by backing Mr Thwaites in a management buyout of Latitude. Latitude’s non-executive directors David Ashton and David Nesbitt are planning to sell their equity stakes as part of the deal, which could be announced as early [...]

• December 21, 2007
• by Latitude

• Latitude News
• Latitude People
• PPC
• Search engine optimisation (SEO)

This week we have received financial backing from Vitruvian Partners which is set to make 2008 and beyond spectacular years of improved offerings to our clients. This is truly monumental news for Latitude and we think for the search and digital industries as a whole.  It marks the growing importance of digital marketing globally with [...]

• December 21, 2007
• by Latitude

• Press Releases

Management of the Warrington and London-based business have received backing from Vitruvian in a deal which re-capitalises the business in order to fund a rapid growth programme. Latitude has seen turnover rise from £500,000 in 2002 to more than £30m in 2006, meanwhile, headcount has risen from eight in 2002 to more than 100 in [...]

Latitude Group, the UK’s number one independent search marketing agency, will work on enhancing the exposure of the House of Fraser brand and range of product in search engines, supporting the retailer’s overall online marketing strategy. The UK’s leading retailer of designer brands & clothes has taken Latitude onboard to help turn its online portal [...]