Latitude Blog DIGITAL MARKETING MATTERS

• December 14, 2007
• by Latitude

• Digital marketing
• Online Sales
• PPC

According to numbers released yesterday, investment in paid search is anticipated to do remarkably well despite what some predict will be an economic downturn: [P]aid search advertising [is] expected to hover at around 40% of the total online ad spend through to 2012, increasing as a whole from $8.6 billion in 2007 to $16.59 billion [...]

• December 7, 2007
• by Latitude

• Digital marketing
• Online Sales

ComScore has announced that visits to UK online retailers were up by 11 per cent on last year, with 29 million visits approximated for October 2007. European totals topped 160.6 million visits, an increase of 5%. ComScore’s’ conclusion: The stronger than average growth rates in the UK and France portend a healthy Christmas shopping season [...]

Online is growing faster than any other form of advertising. In 2006, online adspend exceeded £2bn with a year-on-year growth rate of 40%, and is set to grow by another £500m in 2007. Nearly 60% of this growth was attributed to search marketing, predominantly via Google, but in 2008, keep a close eye on Yahoo!, [...]

• December 3, 2007
• by Latitude

• Digital marketing
• Google
• Microsoft

I blogged last week about the user backlash against Facebook Beacon, the social networking site’s new targeted ad offering. The backlash has quickly progressed from users to advertisers, and Facebook’s PR team has only managed to pour petrol on this particular fire. 

• November 27, 2007
• by Latitude

• Press Releases

With a 3155% growth over the last five years, Latitude, the UK’s number one independent search marketing agency, has been rated the 41st fastest growing company in the EMEA region by the global business consultancy group. The agency achieved a more impressive landmark in its specific industry (Media and Entertainment business type), ranking in the [...]