Latitude Blog DIGITAL MARKETING MATTERS

• November 27, 2007
• by Latitude

• Digital marketing
• Online Sales

Just as news emerges that EU regulators consider targeted advertising a “very hot topic” for 2008, Facebook is being buried under a hailstorm of criticism for its approach to targeted ads. 

• November 26, 2007
• by Latitude

• Digital marketing
• PPC
• Research

IAB Europe forecast that online ad spend in Europe will hit the Eur11.5 billion mark this year – a healthy growth of some 33% year on year.  This forecast was a key finding presented at the IAB leadership council last Friday. As you’re probably aware this figure includes Classified, Search, Email and Display.  The forecast [...]

• November 19, 2007
• by Latitude

• Microsoft
• PPC

Kevin Johnson, president of Microsoft’s platforms and services division, gave attendees of a UBS investor conference a glimpse at the stars his company is shooting for. Looking closely at the tidy package of goals – which even has its own nearly-catchy name (“10, 20, 30, 40″) – it’s clear that merely hitting the treetops is [...]

• November 16, 2007
• by Latitude

• Digital marketing
• Online Sales

On the back of my blog post last week, and following the various discussions of the matter at the Latitude Client Summit, I thought John Battelle’s timing impeccable in raising the issue of search and branding. What does that have to do with sponges? Read on.

• November 7, 2007
• by Latitude

• Digital marketing
• Events
• Online Sales
• PPC

Tomorrow, the Law Society in Chancery Lane, London, will host the Latitude Client Summit: Digital Renaissance & Revolution. I’ll be presenting there on commercial blogging, and moderating a panel on the integration of social media with other online marketing methods (search, display, affiliates). As it happens, my friend Jeff Jarvis had a column in the [...]