Latitude Blog DIGITAL MARKETING MATTERS

• November 2, 2007
• by Latitude

• Digital marketing
• Google
• PPC

Michael Grade at this week’s MediaGuardian Changing Broadcast summit wasn’t feeling too well.  He started off proceedings with talk of “Loser Generated Content” before correcting “Loser to User” and blaming the slip on a cold.  Grabbed a few laughs but the Executive Chairman of ITV wasn’t joking when the subject once again turned to the [...]

• October 31, 2007
• by Latitude

• Press Releases

Renewing its confidence in Latitude’s paid search services for the third year, the insurance provider has observed the determinant role of its PPC campaigns in attracting valuable new customers. “Paid search marketing is all about results, and since working with Latitude we’ve enjoyed a great run,” said Michael Lynch, e-Commerce Manager for KFIS. “Thanks in [...]

• October 30, 2007
• by Latitude

• Digital marketing
• Google
• Microsoft
• Online Sales
• PPC
• Yahoo

Google may still be smarting from losing out to Microsoft in that Facebook deal, but here are some stats (courtesy the Financial Times) that should turn those frowns upside down.

• October 24, 2007
• by Latitude

• Digital marketing
• PPC
• Research
• Search engine optimisation (SEO)

UK present buyers have been forecast to spend at record levels this Christmas. Forrester predict spend of £14 bn with 27 million people buying online according to an article in this morning’s Guardian.  And it’s not just the UK.  33 million Germans are forecast to spend E12 bn while the French, Italians and Dutch will [...]

• October 22, 2007
• by Latitude

• Digital marketing
• Press Releases

London, 22 October 2007 – Search engine marketing specialist Latitude Group achieved another landmark on Friday 19 October when it reached a top ten position in the Deloitte Technology Fast 50 league table. Latitude, the UK’s number one independent search marketing agency, has been rated tenth in the prestigious chart, which “honours business growth, technological [...]