Latitude Blog DIGITAL MARKETING MATTERS

• June 23, 2011
• by Alex Whyles

• Affiliate marketing
• Analytics
• Digital marketing
• Google
• Search engine optimisation (SEO)

Best Practice recommendations are by no means an exhaustive list but they will help you clean up and filter your data is a meaningful way.

increase in conversion rate

increase in Click-Through Rate in 4 weeks

• December 1, 2010
• by Jasmin Ahrens

• Analytics
• Digital marketing
• Homepage selection

The multiple access points for users in today’s technology driven society make it hard to keep track of individual customers. So is 360° Customer View just a myth?

• December 18, 2009
• by Dave Freeman

• Analytics
• Google
• Homepage selection

Last but not least we move on to part three and look at the new features that have been added to Google Analytics.