approach

Pay per click is a form of online advertising that you, the advertiser, only pay for when someone clicks on your ad.

The UK market for affiliate marketing grew by an estimated 45% last year, taking the total value of online sales generated through this channel to more than £3.13 billion.
Econsultancy
We’re Forward Thinking
Our reputation for insight and strategic intelligence stands us in good stead when the market is rapidly changing, and affiliate marketing is rapidly becoming a [...]

Average shopping cart conversion rate in 2008 was 45.85%, down from 50.68% in 2007.
Coremetrics
It’s All About Conversion
It’s no longer good enough (if it ever was) to direct users to your home page and let them find their own way from there. We use a battery of techniques to analyse which elements of your site may [...]

Online users exposed to both search and display advertising campaigns are 244% more likely to purchase the advertiser’s products and services.
Yahoo
Reach and Response
Display advertising is not just a vehicle for direct response conversion; it can do much more. It can be a major driver of traffic for your website, a method of increasing brand awareness [...]

Peers hold more influence over social networkers’ purchases than any other source of information, while over one-third of ‘online socialites’ spend less time watching TV or reading newspapers or magazines as a result of their usage.
Econsultancy
We’re Strategic
We think that effective use of social media is the most strategically important opportunity in online marketing today. We [...]

“Latitude is the only agency in the top 3 for both PPC and SEO.”
Alex Hoye, CEO, Latitude
We’re Bespoke
We’re not in the business of achieving #1 rankings on keywords nobody searches for, nor do we guarantee top 10 positions (in fact Google tells you to be wary of anyone that does). Out-of-the-box SEO services are ineffective [...]

Latitude is the number one PPC Agency in the UK.
NMA Marketing Services Guide 2009
We’re Performance Driven
All our PPC specialists have one main objective – to increase your ROI. Success is built upon a genuine understanding of your business and key drivers. We also know that, in many sectors, these can change frequently, so we [...]

Software + People = Results
We’re technology aggressive. We don’t rely on just one type of software, either our own or anyone else’s, but we actively try out existing and new technologies, so once we’ve understood your business objectives and campaign aims we’ll be in a position to recommend specific technology for your needs. We’ve set [...]

We are one of the largest and longest-established digital marketing agencies in the UK, with expertise in search engine optimisation, pay per click and display advertising, social media, conversion analytics and affiliate marketing.

A coordinated, strategic and long-term approach to digital marketing

In short, if it’s digital marketing, we do it. We offer the whole range of digital marketing services, on a stand-alone or integrated basis. Whatever you need, our approach is always holistic, meaning we can maximise your return from all your online and offline activity.

Find out what [...]