Latitude Blog DIGITAL MARKETING MATTERS

• March 20, 2008
• by Latitude

• Digital marketing
• Online Sales
• Social media

One of the hottest topics at Von.x in San Jose this week has been online video. No, I don’t mean YouTube; it’s great, but so 2007.

The real buzz right now is in the arena of live video on the web. As you can see from the photo that Von.x organiser and media powerhouse Jeff Pulver [...]

• March 5, 2008
• by Latitude

• Google
• Microsoft
• Yahoo

Also-ran search engine Ask has seen some changes over recent years, including a $2.3 billion acquisition by Barry Diller and the name change from Ask Jeeves (which necessitated the loss of corporate mascot Jeeves the butler). But as far as changes go, this is a biggie.

• February 28, 2008
• by Simon Whittick

• In The Press

Perhaps more daunting is the need to move past the traditional campaign mentality that is focused on relatively short-term goals and activities. Thanks to search engines and links - the true currency of the web - permanence rules social media.

This calls for ongoing commitment and willingness to invest more than time and money. This calls [...]

• November 27, 2007
• by Latitude

• Digital marketing
• Online Sales

Just as news emerges that EU regulators consider targeted advertising a “very hot topic” for 2008, Facebook is being buried under a hailstorm of criticism for its approach to targeted ads. 

• November 19, 2007
• by Latitude

• Microsoft
• PPC

Kevin Johnson, president of Microsoft’s platforms and services division, gave attendees of a UBS investor conference a glimpse at the stars his company is shooting for. Looking closely at the tidy package of goals - which even has its own nearly-catchy name (”10, 20, 30, 40″) - it’s clear that merely hitting the treetops is [...]

• November 16, 2007
• by Latitude

• Digital marketing
• Online Sales

On the back of my blog post last week, and following the various discussions of the matter at the Latitude Client Summit, I thought John Battelle’s timing impeccable in raising the issue of search and branding.

What does that have to do with sponges? Read on.

• November 5, 2007
• by Latitude

• Yahoo

I don’t know about you, but the first pangs of social networking fatigue are starting to set in.

It’s not using one’s social network(s) of choice that is draining - after all, we use them for good reasons - but sifting through all of the announcements of new ones being launched. When even Kylie gets in [...]

• October 22, 2007
• by Latitude

• Digital marketing
• Press Releases

London, 22 October 2007 – Search engine marketing specialist Latitude Group achieved another landmark on Friday 19 October when it reached a top ten position in the Deloitte Technology Fast 50 league table.

Latitude, the UK’s number one independent search marketing agency, has been rated tenth in the prestigious chart, which “honours business growth, technological [...]

Many of the leading company owners hand-picked to advise the Chancellor on new business policy were in open revolt last night, claiming the move seriously undermined Labour’s claims to be a pro-business party and threatened future jobs and investment.

One adviser, Lord Bilimoria, the founder of Cobra Beer and a Labour supporter, said the 10pc rate [...]

• October 12, 2007
• by Latitude

• Digital marketing

This week eBay launched Neighborhoods which, at last count, constituted some 600 micro-social networks.  Each is based around a product, like coffee (this group is so surprisingly vibrant, profiled and vocal it seems to be a plant (no pun intended)) video games (reasonable interaction) or soccer (rubbish! no real surprise as this is exclusive to [...]