Latitude Blog DIGITAL MARKETING MATTERS

• September 18, 2007
• by Latitude

• Uncategorized

Mike Kelly, who has been running AOL’s search business, was suddenly and very unexpectedly ejected from the company on Monday. 

• September 12, 2007
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

…or Microsoft, according to the Wall Street Journal. Yahoo even approached Google with the proposal, which would have boosted the also-ran’s revenue immediately and substantially, to the tune of hundreds of millions of dollars annually. Yahoo co-founder and newly minted CEO Jerry Yang eventually nixed the idea, and the prospect is no longer on the [...]

• August 28, 2007
• by Latitude

• Digital marketing
• Google
• Online Sales

Vint Cerf, one of the founding fathers of the internet, has predicted that the death of TV is just around the corner. Cerf also happens to be vice president and chief internet evangelist for Google, but don’t dismiss him as having conflicting interests. What he has to say carries an important message for marketers. 

• August 24, 2007
• by Latitude

• Google
• Online Sales

I blogged last week about the negative fallout from the closure of Google’s video marketplace. So it is only fair to update with the information that Google finally took note of the barrage of criticism it received for the way it handled things.

As it should have done in the first place, Google is now refunding [...]

• August 13, 2007
• by Latitude

• Uncategorized

With the development of online social networks and communities, it has created a space to be more anonymous, so previously socially unacceptable actions now don’t seem that bad to the people involved. They can feel like they are not governed by the same rules and laws and we veer towards anarchy. 

• July 31, 2007
• by Latitude

• Digital marketing
• Latitude News
• Latitude People
• Search engine optimisation (SEO)
• White Papers

Latitude Account Director Brendan Crawford was recently interviewed by Travelmole, the online community for the travel and tourism industry.  The feature focused on how smaller companies should approach online marketing.  Drawing on his years of sales and marketing experience within the travel industry, Brendan provided some useful pointers.  A taster:
“If you’re on a small [...]

• July 23, 2007
• by Latitude

• Technology
• Yahoo

Well it is finally here. The UK has been going through the transition to Panama for all of the accounts as I am sure a lot of online marketers are aware. But now the date of the new Ad Rank model has been put in place.

Bid Amount and Ad Quality will Determine Ad Rank in [...]

• July 11, 2007
• by Latitude

• Digital marketing
• Online Sales

A new survey reveals that while many entrepreneurs seem to realise that there is much to be gained online for their businesses, many are not quite sure how exactly to go about getting it.

The Capital Access Network Small Business Barometer, a quarterly poll of 250 business owners nationwide who accept credit cards from customers as [...]

• June 4, 2007
• by Latitude

• Google
• Microsoft
• Technology
• Yahoo

I love it when geeks are referred to as “rock stars”. I’m glad I’m not the only one who reveres the thinkers and scientists who come up with the technologies that make our lives so much better and easier. I’m not sure how their groupies compare to the ones that actual rock stars get, but [...]

• May 25, 2007
• by Latitude

• Google

Once again, Google has quietly slipped through a change in the way it sifts, sorts and displays paid search ads.