Latitude Blog DIGITAL MARKETING MATTERS

• March 20, 2008
• by Latitude

• Digital marketing
• Online Sales
• Social media

One of the hottest topics at Von.x in San Jose this week has been online video. No, I don’t mean YouTube; it’s great, but so 2007. The real buzz right now is in the arena of live video on the web. As you can see from the photo that Von.x organiser and media powerhouse Jeff [...]

• March 5, 2008
• by Latitude

• Google
• Microsoft
• Yahoo

Also-ran search engine Ask has seen some changes over recent years, including a $2.3 billion acquisition by Barry Diller and the name change from Ask Jeeves (which necessitated the loss of corporate mascot Jeeves the butler). But as far as changes go, this is a biggie.

• February 28, 2008
• by Simon Whittick

• In The Press

Perhaps more daunting is the need to move past the traditional campaign mentality that is focused on relatively short-term goals and activities. Thanks to search engines and links – the true currency of the web – permanence rules social media. This calls for ongoing commitment and willingness to invest more than time and money. This [...]

• November 27, 2007
• by Latitude

• Digital marketing
• Online Sales

Just as news emerges that EU regulators consider targeted advertising a “very hot topic” for 2008, Facebook is being buried under a hailstorm of criticism for its approach to targeted ads. 

• November 19, 2007
• by Latitude

• Microsoft
• PPC

Kevin Johnson, president of Microsoft’s platforms and services division, gave attendees of a UBS investor conference a glimpse at the stars his company is shooting for. Looking closely at the tidy package of goals – which even has its own nearly-catchy name (“10, 20, 30, 40″) – it’s clear that merely hitting the treetops is [...]