Latitude Blog DIGITAL MARKETING MATTERS

• May 6, 2007
• by Latitude

• Microsoft
• Yahoo

Not a week seems to go by at the minute without me publishing something to do with Microsoft being interested in buying someone. But even this one made me read it twice from the BBC on Friday.

Shares in Yahoo have risen by as much as 14% upon media reports suggesting the internet firm had been [...]

• May 4, 2007
• by Simon Whittick

• Uncategorized

Friday 4th May means it’s Race Day 7 for the teams battling the elements and each other in the 2007 Polar Challenge, the 350-mile race to the Magnetic North Pole.

• April 30, 2007
• by Latitude

• Google
• Yahoo

It’s easy to say that this acquisition of a prominent ad media exchange company is Yahoo’s answer to Google’s purchase of DoubleClick. Also note, though, that this deal has been in the works for quite a while. After acquiring a 20 per cent stake in RightMedia last year, Yahoo went ahead and plunked down $680 [...]

• April 11, 2007
• by Latitude

• Digital marketing
• Microsoft
• PPC
• Search engine optimisation (SEO)
• Technology

Microsoft has announced that it will be tweaking its AdCenter search offering in order to align more closely with the approach of its rivals, Google and Yahoo. Brian Boland, group marketing director for Microsoft AdCenter, said that landing page quality will factor more prominently in the search result rankings criteria, and that the company is [...]

• April 6, 2007
• by Latitude

• Digital marketing
• Online Sales
• PPC
• Search engine optimisation (SEO)
• Yahoo

Three significant surveys have been doing the rounds in the last day or so, all of which are noteworthy for what they reveal of how businesses are approaching online marketing and search in particular. Here are the condensed highlights of all three.

• January 11, 2007
• by Latitude

• Google
• Technology

In a week heavy with mobile search news, some are wondering if the newly announced Apple iPhone (which has already attracted a lawsuit from Cisco) will provide a breakthrough in mobile search adoption. 

• December 15, 2006
• by Latitude

• Online Sales

IMRG has released its estimates for online sales in November 2006, figures which hit £3.26 billion - an average rate of nearly £5 million per hour. This is almost double what was spent in November 2005, which puts the smart money on a record holiday online shopping season for 2006. IMRG is predicting a total [...]

• December 5, 2006
• by Latitude

• Events

Day two’s highlight list year will no doubt be the keynote speech made by Jason McCabe Calacanis. Jason has undoubtably revolutionised the Netscape brand in the last year by having a great emphasis on the social side of its content delivery.  An example of Netscapes new approach can be found here

Jason will no doubt give [...]

• November 15, 2006
• by Latitude

• Research
• Yahoo

Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video.

This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports. Yahoo promises that similar marketing efforts will be coming [...]

• October 23, 2006
• by Latitude

• Google

The New York Times has an interesting look at the various legal entanglements of search giant Google. The piece is not in-depth, nor is most of the analysis, but it is worth reading for an overview of Google’s approach to lawsuits and other legal issues. (The accompanying photograph of two young, casually dressed Google lawyers [...]