Latitude Blog DIGITAL MARKETING MATTERS

• November 16, 2007
• by Latitude

• Digital marketing
• Online Sales

On the back of my blog post last week, and following the various discussions of the matter at the Latitude Client Summit, I thought John Battelle’s timing impeccable in raising the issue of search and branding. What does that have to do with sponges? Read on.

• November 5, 2007
• by Latitude

• Yahoo

I don’t know about you, but the first pangs of social networking fatigue are starting to set in. It’s not using one’s social network(s) of choice that is draining – after all, we use them for good reasons – but sifting through all of the announcements of new ones being launched. When even Kylie gets [...]

• October 22, 2007
• by Latitude

• Digital marketing
• Press Releases

London, 22 October 2007 – Search engine marketing specialist Latitude Group achieved another landmark on Friday 19 October when it reached a top ten position in the Deloitte Technology Fast 50 league table. Latitude, the UK’s number one independent search marketing agency, has been rated tenth in the prestigious chart, which “honours business growth, technological [...]

Many of the leading company owners hand-picked to advise the Chancellor on new business policy were in open revolt last night, claiming the move seriously undermined Labour’s claims to be a pro-business party and threatened future jobs and investment. One adviser, Lord Bilimoria, the founder of Cobra Beer and a Labour supporter, said the 10pc [...]

• October 12, 2007
• by Latitude

• Digital marketing

This week eBay launched Neighborhoods which, at last count, constituted some 600 micro-social networks.  Each is based around a product, like coffee (this group is so surprisingly vibrant, profiled and vocal it seems to be a plant (no pun intended)) video games (reasonable interaction) or soccer (rubbish! no real surprise as this is exclusive to [...]