Latitude Blog DIGITAL MARKETING MATTERS

• September 18, 2007
• by Latitude

• Uncategorized

Mike Kelly, who has been running AOL’s search business, was suddenly and very unexpectedly ejected from the company on Monday. 

• September 12, 2007
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

…or Microsoft, according to the Wall Street Journal. Yahoo even approached Google with the proposal, which would have boosted the also-ran’s revenue immediately and substantially, to the tune of hundreds of millions of dollars annually. Yahoo co-founder and newly minted CEO Jerry Yang eventually nixed the idea, and the prospect is no longer on the [...]

• August 28, 2007
• by Latitude

• Digital marketing
• Google
• Online Sales

Vint Cerf, one of the founding fathers of the internet, has predicted that the death of TV is just around the corner. Cerf also happens to be vice president and chief internet evangelist for Google, but don’t dismiss him as having conflicting interests. What he has to say carries an important message for marketers. 

• August 24, 2007
• by Latitude

• Google
• Online Sales

I blogged last week about the negative fallout from the closure of Google’s video marketplace. So it is only fair to update with the information that Google finally took note of the barrage of criticism it received for the way it handled things. As it should have done in the first place, Google is now [...]

• August 13, 2007
• by Latitude

• Uncategorized

With the development of online social networks and communities, it has created a space to be more anonymous, so previously socially unacceptable actions now don’t seem that bad to the people involved. They can feel like they are not governed by the same rules and laws and we veer towards anarchy.