Latitude Blog DIGITAL MARKETING MATTERS

• October 3, 2006
• by Richard Gregory

• Events
• Microsoft

Attendees of our previous Intelligence Network events will have heard our CEO, Dylan Thwaites, praise the alternative approach of Amazon’s search engine - A9 - in an attempt to encourage people to explore a wider variety of search engines.

Like all search home pages, the new A9 home page is much cleaner and more appealing. [...]

• September 26, 2006
• by Latitude

• Microsoft

Microsoft Digital Advertising Solutions attempts to unify Microsoft’s advertising strategy into a coherent offering for advertisers.

Microsoft’s new approach, to be announced today at Advertising Week, brings together various ad products and services - offerings via MSN and Windows Live, impending opportunities via Xbox and Office Online, and future Windows Mobile and IPTV ad products - [...]

• September 22, 2006
• by Latitude

• Yahoo

Social-networking site Facebook is in serious sale talks with Yahoo! for an amount that could approach five hundred million pounds, The Wall Street Journal reported yesterday.

Facebook had previously implied that it is looking for potential partners for such a deal and has already struck an advertising deal with MSN. You may remember we commented on [...]

• June 7, 2006
• by Latitude

• Google

Perhaps now the principled approach makes more sense.

Well, better late than never, but ‘perhaps’ also implies that maybe

• February 28, 2006
• by Richard Gregory

• Digital marketing
• Events
• Google
• Microsoft
• Research
• Technology
• Yahoo

The first day of the SES show in New York has historically been the quietest day, since the full-on exhibition hasn’t yet started. That said, Monday saw the highest level of attendees I’ve ever seen at an SES event. Throughout the day the majority of the sessions were held in rooms with avid search enthusiasts [...]

• February 9, 2006
• by Dylan Thwaites

• Digital marketing
• Latitude News

A news story about Latitude today in today’s Daily Telegraph, about our business considering possible investment, is generating a great deal of speculation and commentary in the new media industry. So I thought it might be useful to put forward Latitude’s take, from my point of view.

The fact is that Latitude is the fastest growing, [...]

• January 25, 2006
• by Latitude

• Digital marketing
• Online Sales

If you’ve got an early copy of this week’s New Media Age - which (lucky us!) we seem to every week - you will have noticed quite a large presence from Latitude in the magazine’s NMA Explains Marketing supplement.

Latitude CSMO Paul Doleman has the intro opinion piece in the supplement, entitled Balance of Power. Click [...]

• January 12, 2006
• by Latitude

• Digital marketing
• Online Sales

In the new issue of New Media Age, Michael Bayler predicts this for the future:

Advertising [will move] from the current model of ‘interruption of experience’ towards ‘enhancement of experience’: an almost unimaginable shift for big media and big marketing.

Forgive a bit of jamminess as I say that, while it may at this point be almost [...]

• December 30, 2005
• by Latitude

• Digital marketing
• Online Sales

Did your company have a bumper holiday sales season? If so, join the club. The statistics are from the US, but they reflect what has also happened in the UK: Online shopping has officially gone mainstream.

Consumer spending online reached $18.1 billion in November and December, a 25 percent increase over 2004, according to the research [...]

• December 2, 2005
• by Latitude

• Digital marketing

From the latest issue of New Media Age:

Banners and buttons were okay at the beginning, but the real success of online advertising is paid-for search, an approach that can’t be replicated offline.

-Michael Nutley, Editor, NMA