Latitude Blog DIGITAL MARKETING MATTERS

• May 2, 2013
• by Holly Wilde

• DIsplay advertising
• Uncategorized

Since the arrival of real time bidding, programmatic display advertising has principally been thought of as a technique for direct-response, performance based advertisers. Brand advertisers initially stayed away from RTB, largely due to concerns surrounding inventory quality. Things are however beginning to change and the benefits and advantages of RTB are becoming apparent to all [...]

• November 2, 2011
• by Holly Wilde

• Digital marketing
• mobile
• Online display

Online retail has become established as a fundamental part of a consumer shopping behaviour. Consumers don’t just want to purchase online they want to be able to research, price compare, access reviews and read recommendations from others. It is forecasted by Forrester that that there will be 190 million online shoppers in the EU by [...]

• October 18, 2010
• by Andrew Harris

• Digital marketing
• Google
• Online display

Newsflash: The GDN is a great channel for driving cheap conversions. Let me prove it.

Display Advertising was the internet’s first advertising model, yet it has come a long way since the days of the first banner ads. The Basics Display Advertising is the closest thing to old-fashioned advertising on the internet. You, the advertiser, buy space on someone’s website and put a creative ad in that space. If the [...]

Online users exposed to both search and display advertising campaigns are 244% more likely to purchase the advertiser’s products and services. Yahoo Reach and Response Display advertising is not just a vehicle for direct response conversion; it can do much more. It can be a major driver of traffic for your website, a method of [...]