Latitude Blog DIGITAL MARKETING MATTERS

• March 1, 2013
• by Kinloch Magowan

• Digital marketing
• Events
• Google
• MENA

Latitude  are holding our next free Middle East breakfast seminar in on 18th March in Media City, Dubai. It promises to be a very interesting session with practical tips, tools and insight for Global Online Marketing Success from TripAdvisor, Google and Latitude. If you are a brand operating the Middle East and would like to attend, [...]

Over the past few years we’ve seen a lot of changes from Google which are about streamlining access to information.  They have things like the “one box” which provides a direct answer to users for specific questions – such as “height of Mount Everest” or “Weather in London”:               [...]

• September 1, 2011
• by Waiss Hashemi

• Google
• Search engine optimisation (SEO)

Personalised search takes records of which websites you have visited and over time Google tends to return those websites which you favour most.

• August 22, 2011
• by James Lowery

• Affiliate marketing
• Digital marketing
• Google
• Search engine optimisation (SEO)
• Social media

What all of us want to know is what we can do with Google+1 to get better rankings and more traffic

• July 28, 2011
• by Duncan Fisher

• In The Press
• Latitude News
• mobile
• PPC
• Press Releases

Latitude Digital Marketing releases its Q3 Mobile Search Report emphasising the rapid growth of mobile search in 2011. Mobile ads continue to see significantly higher CTR than desktop, achieving average click through rates of 4.8% compared to 3.1% for desktop.