Latitude Blog DIGITAL MARKETING MATTERS

• December 18, 2009
• by Dave Freeman

• Analytics
• Google
• Homepage selection

Last but not least we move on to part three and look at the new features that have been added to Google Analytics.

• December 16, 2009
• by Dave Freeman

• Google
• Homepage selection

Google have announced two very aptly named releases at their search event; Image Swirl and Goggles.

• December 14, 2009
• by Dave Freeman

• Google
• Homepage selection
• Search engine optimisation (SEO)

It’s been a big 10 days in search. Possibly even the biggest in search for 2 years, with Google rolling out an impressive range of new features.

• December 11, 2009
• by James Lowery

• Google
• Homepage selection
• Search engine optimisation (SEO)

The frenetic pace of development at Google seems relentless at the moment.  The roll out of personalised search to all users, whether logged in or not, and the inclusion of real time results in the standard search listings are just the latest in a long list of new launches that Google has announced in the [...]

• July 1, 2009
• by Stephen Murphy

• Google

Google Suggest – Behavioural Impact on Search
A little while back I blogged on the impact that the introduction of Google Suggest could have on search trends. Some of the key trends expected and discussed were:
• Search Volume on suggested terms would increase
• A drop off in the level of traffic being generated through long tail terms
• Suggested [...]

• June 12, 2009
• by Andy Heaps

• Google
• Search engine optimisation (SEO)

This week has seen significant changes in Google’s ‘SERPs’ (search engine results pages) after an update last weekend.

• June 12, 2009
• by Andy Heaps

• Google
• Search engine optimisation (SEO)

One of the most popular conferences on the SEO circuit is taking place this week – SMX advanced in Seattle. Day 1 has already raised a few eyebrows amongst the search community on the twittersphere and blogosphere, mainly focussed around 2 topics covered by Google’s top spam dog Matt Cutts.
PageRank Sculpting
Firstly, the now apparently invalid [...]

• June 12, 2009
• by Emma Crowe

• Google
• PPC

So, who will it affect and how?
The new policy now allows resellers, component sellers and information providers to use the brand term in their ads, thus bringing Google’s policy in line with Yahoo & MSN. This will largely help resellers within the retail sector as well as finance comparison sites who may have previously been [...]

• May 16, 2009
• by Dave Freeman

• Google
• Search engine optimisation (SEO)

Google recently released details of a number of new features to be added including:
- Rich snippets and microformats
- Date based searches
- Chameleon
- Spellmeleon
- Wonder wheel
So, before going into the detail of each feature are any of these features useful? And do they affect the Search Engine Rankings Pages (SERPs)?
Yes, rich snippets and microformats, chameleon and [...]

• May 16, 2009
• by Andy Heaps

• Google
• Search engine optimisation (SEO)

I did a search for ‘UK holidays’ today and Google had ’split’ the results:

Its something we’re seeing increasingly appearing in the SERPs, for a whole range of different keywords and search types. If you think about a search phrase like this there could be multiple searcher intents:

People looking to go on holiday in the UK
People [...]