keywords

How many Keywords will you use?

We generate some of the most complete keyword lists available in the industry including, generic, long tail, brand specific, product specific, location specific, negative keywords & misspellings. On average Latitude will generate a key word list that is three times the size of our nearest competitor.

Do you mark up the [...]

Search Engine Optimisation is an on-going process that helps search engine spiders see, and therefore rank, your website.
How Search Engines Work
Search engines such as Google and Yahoo use software programmes called spiders to crawl the internet and index what they find. Then, when a user types something into a search engine, this index is used [...]

• September 3, 2008
• by Latitude

• Digital marketing
• Google
• PPC
• Search engine optimisation (SEO)
• Technology

The first point to note is that although Google Suggest is out of beta, there hasn’t been a complete rollout to all users. Presently, suggestions only appear on the home page of the Google.com domain and not in the search results page itself.

‘Suggest’ clearly enables Google to influence which keywords users search with and which [...]

We organised a poll in-house among all Latitude search specialists to list the ten hottest tips for online travel marketing, ahead of a presentation that Matt did at the Travel Technology Show last week. Read on for these must read tips:

• February 26, 2008
• by Latitude

• Uncategorized

Here are the final 5 hot tips that will help travel companies improve their returns from online marketing. The first tips, following an in-house poll among all Latitude search specialists for a presentation we gave for Travolution at the recent Travel Technology Show,were about fine-tuning your search engine marketing strategy. Now, in addition, make sure [...]

• February 11, 2008
• by Latitude

• Uncategorized

Matt Brocklehurst and I organised a poll in-house among all Latitude search specialists to list the ten hottest tips for online travel marketing, ahead of a presentation that Matt did at the Travel Technology Show last week. Today I’ll reveal the 5 first tips travel marketers can’t afford to ignore.

These initial tips are about fine-tuning [...]

Forecasts put UK paid search, when combined with online display and classified, possibly overtaking TV ad spend by 2010.  Furthermore there’s something of a “digital renaissance” in search engine optimisation (SEO) with E-consultancy predicting a 68% growth for 2007 – higher then paid search. Marketers are once again giving their sites a SEO shakedown and [...]

• October 10, 2007
• by Simon Whittick

• In The Press
• White Papers

A search on Ask’s main search page returns images of him playing for Everton. On Microsoft Live Search the picture is actually of Barcelona’s Thierry Henry but the accompanying caption says “Rooney…”. Google, on the main search page, shows an insulting cartoon of Wayne, though to be fair he’s wearing the United red. Yahoo! has [...]

• October 3, 2007
• by Latitude

• Uncategorized

Yahoo! launched on Monday the latest features of its Yahoo! Search service (only on www.yahoo.com for now), receiving mostly enthusiastic comments from the search community. As described by the Search Engine Journal, these improvements “change the way search results are served to the user, but also the way the user searches”. 

• September 4, 2007
• by Latitude

• Uncategorized

I could easily have called this blog post “Google - Splendours and Miseries of a Giant”. Every business acquisition made by Google over the last two years or so has fuelled the row about the potential threat to trade fairness, information openness, and users’ privacy that such a corporate hegemony represents. Now some observers are [...]