Latitude Blog DIGITAL MARKETING MATTERS

• October 31, 2011
• by Nick Taylor

• Google
• Search engine optimisation (SEO)

Google last week announced the introduction of encrypted searches for SSL Search. This means that no-one other than Google and the web browser will be able to see the search results Google is providing to signed-in users. The initial reaction by many is that this sounds like positive news in a world where the exchange [...]

How many Keywords will you use? We generate some of the most complete keyword lists available in the industry including, generic, long tail, brand specific, product specific, location specific, negative keywords & misspellings. On average Latitude will generate a key word list that is three times the size of our nearest competitor. Do you mark [...]

Search Engine Optimisation is an on-going process that helps search engine spiders see, and therefore rank, your website. How Search Engines Work Search engines such as Google and Yahoo use software programmes called spiders to crawl the internet and index what they find. Then, when a user types something into a search engine, this index [...]

• September 3, 2008
• by Latitude

• Digital marketing
• Google
• PPC
• Search engine optimisation (SEO)
• Technology

The first point to note is that although Google Suggest is out of beta, there hasn’t been a complete rollout to all users. Presently, suggestions only appear on the home page of the Google.com domain and not in the search results page itself. ‘Suggest’ clearly enables Google to influence which keywords users search with and [...]

We organised a poll in-house among all Latitude search specialists to list the ten hottest tips for online travel marketing, ahead of a presentation that Matt did at the Travel Technology Show last week. Read on for these must read tips: