Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
With the countdown to ‘Panama’ in full flow, it seems a good time to review where Yahoo stands right now in relation to its competitors in the paid search market, and what agencies like Latitude are hoping Yahoo’s overhaul of its system will deliver.
As is well known, Google dominates the UK from a consumer perspective, [...]
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UPDATE: LATITUDE WHITE IS NOW LATITUDE EXPRESS FIND OUT MORE ABOUT LATITUDE EXPRESS
Latitude White – Delivering Search Direct
Latitude White is a ground-breaking, self-managed search marketing service specifically created for companies with limited budgets for pay-per-click advertising.
Available right now, Latitude White delivers many of the features and benefits you’d associate with more complex, fully-managed paid search [...]
This week Latitude celebrated winning the Imperative Digital Award for the Best Search Campaign for all our work on Totaljobs.
Latitude ran PPC campaigns for all jobs boards on The Totaljobs Group, adding more keywords, improving creative and updating the bidding strategies. The changes resulted in acquisiton costs halving in just four months, driving up conversion [...]
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Latitude have been informed this week by Yahoo Search Marketing that they will be reducing the minimum bid for over 90% of commercial terms from £0.10p to £0.05p. The other 10% which is the “premium” terms that will remain at £0.10p. In conjunction with the UK, YSM will also follow suit in [...]
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The New York Times has an interesting look at the various legal entanglements of search giant Google. The piece is not in-depth, nor is most of the analysis, but it is worth reading for an overview of Google’s approach to lawsuits and other legal issues. (The accompanying photograph of two young, casually dressed Google lawyers [...]
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Google is now choosing not to show top sponsored listings based on searcher behaviour. I tried the same test as Search Engine Watch’s Barry, on a few different terms - both signed-in and signed-out - but couldn’t see this happening. It may only be testing in the US. This will be an interesting way of [...]
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Performance-based marketing network Miva is adding a new pay-per-click ad offering, an in-line text link that triggers a floating ad unit with site navigation and text ads when it’s moused over.
The unit, aptly named Miva InLine, mimics other controversial inline ad offerings like Vibrant Media’s IntelliTXT, which show a contextually targeted text ad triggered by [...]
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”Yahoo unveils overhaul of online advertising” reads the MSNBC headline. Well, perhaps overhauling online advertising as a whole would be a bit ambitious, but Yahoo is today announcing changes to its own system. Tim Cadogan, vice president of search at Yahoo, gets in his entry for understatement of the year and oversimplification of the year:
Search [...]
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The first day of the SES show in New York has historically been the quietest day, since the full-on exhibition hasn’t yet started. That said, Monday saw the highest level of attendees I’ve ever seen at an SES event. Throughout the day the majority of the sessions were held in rooms with avid search enthusiasts [...]
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With the debut of MSN Search and Win, it’s worth remembering what Latitude COO Richard Gregory had to say about the planned reward system for searchers when it was being planned. From Richard’s December commentary on MSN Search and Win:
In order to yield the best possible results, the rewards in search must lie at the [...]
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I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL