Latitude Blog DIGITAL MARKETING MATTERS

• February 26, 2008
• by Latitude

• Uncategorized

Here are the final 5 hot tips that will help travel companies improve their returns from online marketing. The first tips, following an in-house poll among all Latitude search specialists for a presentation we gave for Travolution at the recent Travel Technology Show,were about fine-tuning your search engine marketing strategy. Now, in addition, make sure [...]

• February 11, 2008
• by Latitude

• Uncategorized

Matt Brocklehurst and I organised a poll in-house among all Latitude search specialists to list the ten hottest tips for online travel marketing, ahead of a presentation that Matt did at the Travel Technology Show last week. Today I’ll reveal the 5 first tips travel marketers can’t afford to ignore. These initial tips are about [...]

Forecasts put UK paid search, when combined with online display and classified, possibly overtaking TV ad spend by 2010.  Furthermore there’s something of a “digital renaissance” in search engine optimisation (SEO) with E-consultancy predicting a 68% growth for 2007 – higher then paid search. Marketers are once again giving their sites a SEO shakedown and [...]

• October 10, 2007
• by Simon Whittick

• In The Press
• White Papers

A search on Ask’s main search page returns images of him playing for Everton. On Microsoft Live Search the picture is actually of Barcelona’s Thierry Henry but the accompanying caption says “Rooney…”. Google, on the main search page, shows an insulting cartoon of Wayne, though to be fair he’s wearing the United red. Yahoo! has [...]

• October 3, 2007
• by Latitude

• Uncategorized

Yahoo! launched on Monday the latest features of its Yahoo! Search service (only on www.yahoo.com for now), receiving mostly enthusiastic comments from the search community. As described by the Search Engine Journal, these improvements “change the way search results are served to the user, but also the way the user searches”.