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I could easily have called this blog post “Google – Splendours and Miseries of a Giant”. Every business acquisition made by Google over the last two years or so has fuelled the row about the potential threat to trade fairness, information openness, and users’ privacy that such a corporate hegemony represents. Now some observers are [...]
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With the countdown to ‘Panama’ in full flow, it seems a good time to review where Yahoo stands right now in relation to its competitors in the paid search market, and what agencies like Latitude are hoping Yahoo’s overhaul of its system will deliver. As is well known, Google dominates the UK from a consumer [...]
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UPDATE: LATITUDE WHITE IS NOW LATITUDE EXPRESS FIND OUT MORE ABOUT LATITUDE EXPRESS Latitude White – Delivering Search Direct Latitude White is a ground-breaking, self-managed search marketing service specifically created for companies with limited budgets for pay-per-click advertising. Available right now, Latitude White delivers many of the features and benefits you’d associate with more complex, [...]
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This week Latitude celebrated winning the Imperative Digital Award for the Best Search Campaign for all our work on Totaljobs. Latitude ran PPC campaigns for all jobs boards on The Totaljobs Group, adding more keywords, improving creative and updating the bidding strategies. The changes resulted in acquisiton costs halving in just four months, driving up [...]
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Latitude have been informed this week by Yahoo Search Marketing that they will be reducing the minimum bid for over 90% of commercial terms from £0.10p to £0.05p. The other 10% which is the “premium” terms that will remain at £0.10p. In conjunction with the UK, YSM will also follow suit in Germany, France and [...]
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ICO has extended compliance dead line by one year http://www.ico.gov.uk/~/media/ documents/pressreleases/201...
Hi James, I think number 6 is an interesting prediction and agree with what you’ve said. I was also reading...
Looking forward to the day already, should be fantastic fun and the more people involved the better – for...
Thank you, Andrew for this. To be safe what I just did is automate the bid based on average position, and of course...
Hi Marjorie. There are times when it runs smoothly and times when they can fail. We are in communication with...