Latitude Blog DIGITAL MARKETING MATTERS

• June 12, 2009
• by Richard Gregory

• Microsoft

Understandably, there is much talk about whether Microsoft’s re-skinned search engine, Bing, is “special” enough to eat into Google’s 90% share of market. I’m specifically fascinated by people’s praise for some of the new functionality, including local, Bing Image Search and video search. Why? The reality is most of these elements have Live Search and [...]

• June 12, 2009
• by Duncan Fisher

• Digital marketing
• Microsoft
• PPC
• Search engine optimisation (SEO)

Whilst Microsoft released the name of their new search engine, Google barely flinched as it continued to make improvements for its users and advertisers. Below are some examples of releases Google has made throughout May, which come on top of the releases at the recent Google Searchology event: For the user Google Suggest updates: As [...]

• May 28, 2009
• by Rob Watts

• Digital marketing
• Homepage selection
• Microsoft
• Search engine optimisation (SEO)
• Social media

Microsoft’s search engine Bing is certainly different. Whether it will create a seismic shift of users from Google is another story.

• April 1, 2009
• by Richard Gregory

• Google

It seems Microsoft and Google are trying to add logos and brand images next to PPC results, very much like the concept initially pioneered by Espotting, known these days as MIVA. Over the last few weeks Google has been testing the appearance of favicons (those small logos you see next to the address bar in [...]

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