LV= re-signs Latitude to test innovative PPC techniques
- December 3, 2008
- by Simon Whittick
London 3rd December 2008 – Insurance and investment group, LV=, has renewed its partnership with Latitude, extending their five year strategic relationship. Latitude will continue to manage the LV= pay per click (PPC) strategy throughout 2009. This extended collaboration reflects the added value brought by Latitude’s approach of dedicated Client Services and PPC management teams. [...]
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