Latitude Blog DIGITAL MARKETING MATTERS

• December 3, 2008
• by Simon Whittick

• Press Releases

London 3rd December 2008 – Insurance and investment group, LV=, has renewed its partnership with Latitude, extending their five year strategic relationship. Latitude will continue to manage the LV= pay per click (PPC) strategy throughout 2009. This extended collaboration reflects the added value brought by Latitude’s approach of dedicated Client Services and PPC management teams.  [...]

• November 13, 2008
• by Simon Whittick

• Digital marketing
• Latitude News
• Search engine optimisation (SEO)

Managing Director of Independent New Media Bill Swanson said “Over the past 6 months we’ve increased our online readership dramatically but still have even loftier targets for the next 6 months.” Latitude and The Independent have been working hard on improving site navigation and availability of archived content, amongst many other initiatives, with the aim [...]

• November 5, 2008
• by Simon Whittick

• Press Releases

London 5th November 2008 – Dream Homes Worldwide, a leader in the overseas property sector, have signed up Latitude for a Search Engine Optimisation (SEO) project on their new Andalucian property site which went live today. Latitude, one of the largest and longest established digital marketing agencies, have been brought in to consult Andalucian Dream [...]

• October 1, 2008
• by Stuart Thurstan

• Online display

In principal, it seems very controllable – a piece of kit that involves as much management and nurturing as a search campaign with similar skills required from the campaign analyst. Learning’s can be gained quickly from the Data* gathered so a campaign can be optimised to a performance level targeted more quickly. As market conditions [...]

• September 26, 2008
• by Simon Whittick

• In The Press

The plan is for Latitude to work on search engine optimisation and organic search across packyourbags, packyourskis and the company’s Lapland site. Technical director Thomas Kempster said plans were still being finalised but that Latitude would also be advising the company on its pay-per-click strategy for the search engines. CTT has also just unveiled the [...]