Latitude Blog DIGITAL MARKETING MATTERS

• September 22, 2008
• by Simon Whittick

• In The Press

Mr Hakim, 31, whose Bolton-based company iTeddy is on course for global revenues of £20m in under two years, was named north west young director of the year last night at the City of Manchester Stadium. TV sports presenter Gabby Logan hosted the Institute of Directors’ regional awards dinner, which was attended by more than [...]

• August 12, 2008
• by Simon Whittick

• Press Releases

With first year sales exceeding its projections, the company anticipates a comfortable position in the top 20 by the end of the year and has set itself a target of the top 10 by the end of 2009. In order to achieve its ambitious goals, the company is now looking to ‘buy’ customers from a [...]

• July 30, 2008
• by Simon Whittick

• Press Releases

The move follows the announcement last week of the appointment of Richard Firminger, ex-regional sales director, Yahoo!, who will act as a strategic advisor focused on product and sales innovation. As a result of these additions, Dylan Thwaites, founder of Latitude, moves up into the role of Chairman. Thwaites comments: “My role at Latitude up [...]

• April 3, 2008
• by Simon Whittick

• In The Press

Latitude will run both paid and natural search for the newspaper, which relaunched its website at the end of January. Search is central to its drive to increase user numbers. Jo Holdaway, commercial director for Independent New Ventures, the digital arm of The Independent, said its search campaigns were still a work in progress as [...]

• April 1, 2008
• by Simon Whittick

• In The Press

The agency will handle Anglian’s pay-per-click (PPC), digital display and affiliate marketing activity. Anglian direct marketing manager Matt Carey comments: “The company sees online marketing efforts such as search and display as a major acquisition channel, and we are looking forward to Latitude’s strategy for maximising these media.” Latitude chief executive Dylan Thwaites says: “Anglian [...]