Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
…or Microsoft, according to the Wall Street Journal. Yahoo even approached Google with the proposal, which would have boosted the also-ran’s revenue immediately and substantially, to the tune of hundreds of millions of dollars annually. Yahoo co-founder and newly minted CEO Jerry Yang eventually nixed the idea, and the prospect is no longer on the [...]
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You may remember my blog on Latitude and Dylan Thwaites, our CEO, being in the running for two national NBA awards after winning the regional prizes. We’ve just been told that Dylan has now also been nominated for the Instutute of Directors regional award for Director of the Year. The nomination is based on Dylan’s [...]
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One of the hottest areas online is mapping technology – and its development is revving up!
A few years ago we were in awe at the launch of the satellite imagery on things such as Google maps, then Google Earth and then Virtual Earth from Microsoft. Now the boundaries are being pushed again – this time [...]
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No we didn’t beat the Chicago Bulls, the Minnesota Timberwolves or even Utah Jazz. Would have been nice but I’m not talking about the Basketball NBA. Last week saw Latitude win two (North West)National Business Awards (the NBAs or the “Oscars of the Business world” according to our PM Brown no less) at the [...]
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Former SAP notable and all-around good guy Jeff Nolan, who I had the pleasure to meet last year in Silicon Valley, writes at Venture Chronicles:
[T]he best way to disrupt a competitor’s strategy is to restructure the environment in which the competitor operates…
Jeff was writing with regard to Boeing and Airbus in light of the debut [...]
read thisPeople of all ages, from all walks of life, use search engines today with barely a second thought, happily typing (or mistyping) their search requests into the familiar box on-screen, and waiting just a second or two before setting off to find what they’re looking for. It can be only a matter of time before [...]
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I blogged recently about the exodus of top talent at Yahoo, and on speculation that CEO Terry Semel might find himself being strongly encouraged to take early retirement. Now the San Jose Mercury News (via Search Engine Land) is reporting that two independent proxy advisory firms are asking to shareholders to vote against the reelection [...]
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Quite why British advertisers should have taken to search so eagerly is hard to say. Whatever the reasons, while the search engines themselves may have originated in the US, they have had the greatest success in the UK. Nowhere else in the world have businesses embraced the opportunity to reach new customers via search engine [...]
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With the countdown to ‘Panama’ in full flow, it seems a good time to review where Yahoo stands right now in relation to its competitors in the paid search market, and what agencies like Latitude are hoping Yahoo’s overhaul of its system will deliver.
As is well known, Google dominates the UK from a consumer perspective, [...]
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I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL