Latitude Blog DIGITAL MARKETING MATTERS

• March 19, 2008
• by Simon Whittick

• Press Releases

London, 19 March 2008 – Anglian Home Improvements, the most recommended home improvement company in the UK, has chosen UK digital marketing specialist Latitude Group to undertake their pay-per-click (PPC), digital display and affiliate marketing campaigns. Latitude CEO Dylan Thwaites said: “Anglian is a major player in the home improvement market, with an annual turnover [...]

• January 2, 2008
• by Latitude

• Online Sales

It may be a new year (and a happy one to you, now that I mention it), but we’re not quite done analysing and interpreting the stats from 2007’s online sales. This data is a goldmine of information, and while some of us are probably quite eager to put the holidays behind us now that [...]

• December 28, 2007
• by Latitude

• Google
• Yahoo

The last year or so has been, for the most part, a period of dismay, confusion and concern for Yahoo employees and investors. Slipping performance, the forced departure of many high level executives (including former CEO Terry Semel), and the sheer dominance of Google has made it a trying time for the search also-ran. But [...]

• December 7, 2007
• by Latitude

• Digital marketing

We are delighted to offer Latitude clients places on our forthcoming Edward de Bono business training course, free of charge! Latitude is hosting two courses at its London offices on New Oxford Street on Tuesday and Wednesday 11th & 12th December, “Six Thinking Hats” and “Lateral Thinking”. As part of our ongoing drive to give [...]

• October 4, 2007
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

Okay, not every engine – I don’t see Ask listed in this lawsuit (PDF), which does name Google, Yahoo, Microsoft, and AOL as defendants. In a week where the Internet Advertising Bureau announced that online ad spend has exceeded £1.3 billion in six months, it’s not too surprising to see shameless opportunists trying to get [...]