Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
A new study reveals that the state of banner ads - including video ads, skyscrapers, and leaderboards - is perhaps worse than thought. In fact, click-through rates for such ads are at an all-time low.
In past years, marketers and industry analysts alike have acknowledged that average banner ad click-through rates in the U.S. have fallen [...]
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Edward de Bono, one of the world’s most famous ‘thought leaders’ will make a personal appearance in Manchester next week at a Latitude-sponsored conference.
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In the US, Google is getting into the TV ad business in a most curious way. The search giant will create a system to buy and monitor ad purchases on behalf of satellite TV operator Echostar. Google has been dipping its toes into the offline ad water for some time, but what surprised me about [...]
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Finally, we have a click fraud rate from Google itself: less than 0.02 percent of all clicks slip past its filters and are caught after advertisers request reviews. That low figure is sure to bring out the critics who will disagree. More about how Google comes up with the figure plus some click fraud fighting [...]
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The agreement with Verizon is YouTube’s first major deal with a wireless carrier as it tries to extend the reach of its Internet video content beyond personal computers. YouTube, which was acquired by the Mountain View, Calif., Internet company Google for $1.65 billion, has attracted a huge audience for the videos on its site, which [...]
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Performance-based marketing network Miva is adding a new pay-per-click ad offering, an in-line text link that triggers a floating ad unit with site navigation and text ads when it’s moused over.
The unit, aptly named Miva InLine, mimics other controversial inline ad offerings like Vibrant Media’s IntelliTXT, which show a contextually targeted text ad triggered by [...]
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Today I presented at ValueClick’s Commission Junction University about how to monetise blogs, RSS feeds, and other ‘user-generated content’ (a term closely vying with ‘Web 2.0’ for most overused, least understood buzzword of 2006). CJ is an affiliate marketing business, so the focus was very heavily on what they call ‘performance marketing’.
During the course of [...]
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Latitude’s CEO Dylan Thwaites has won the award for the Northern Entrepreneur of the Year in the technology and communications category. Dylan bought e-commerce business Corporem in 2001 and rebranded it as Latitude Group last year. We are now the largest search engine marketing company in the UK, with sales of £21.2m in the 15 [...]
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Earlier this week I found myself at Google Zeitgeist 2006. Zeitgeist is a German word that translates as “spirit of the times”. It was Google’s second ever Zeitgeist event; the objective is to bring together about 150 industry leaders to listen and debate with world class keynote speakers. The event lasted two days and was [...]
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Here is an excellent article that goes further to proving the correlation between increased spend on generic search terms and improved performance from brand terms. The article starts with some statements of the obvious, such as “brand terms see higher conversion rates”, but goes on to reinforce the importance of deeper buying from the tail [...]
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I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL