Latitude Blog DIGITAL MARKETING MATTERS

• July 8, 2009
• by Thibaut Pfeiffer

• In The Press
• Latitude People

What does your job involve?
I primarily direct the strategy of the company, ensuring we consistently innovate in a fast-moving industry. In Q4 last year, we were investing in technology; in Q1 this year, I spent a lot of time launching our conversion analytics product and now I’m focusing on expanding our online display and affiliate [...]

• July 1, 2009
• by Thibaut Pfeiffer

• In The Press
• Latitude People

Alex Turner meets ALEX HOYE, chief executive of Warrington digital marketers Latitude Group
RUNNING a marathon is a gruelling physical challenge, made no easier by the biological clock slipping the wrong side of 40.
At the other end of the pain-pleasure spectrum is a trip through 50 chateaux in the Médoc region of south-west France, calling in [...]

Software + People = Results
We’re technology aggressive. We don’t rely on just one type of software, either our own or anyone else’s, but we actively try out existing and new technologies, so once we’ve understood your business objectives and campaign aims we’ll be in a position to recommend specific technology for your needs. We’ve set [...]

Align your Business with Ours
Our Partnership Programme offers you lots of ways to access and benefit from our expertise and technology. As one of Europe’s leading search specialists, with experience of a whole range of software including our proprietary COBRA system, we offer targeted and flexible digital and search marketing campaigns for your clients, partners [...]

This isn’t the first time that Twitter has hit the news, or that a new technology has shown its value in a time of crisis, but it could represent a watershed for both the world at large and what is rumoured to be a struggling web company. After all, Twitter’s lack of a revenue stream [...]

• October 1, 2008
• by Stuart Thurstan

• Online display

In principal, it seems very controllable - a piece of kit that involves as much management and nurturing as a search campaign with similar skills required from the campaign analyst. Learning’s can be gained quickly from the Data* gathered so a campaign can be optimised to a performance level targeted more quickly. As market conditions [...]

• April 15, 2008
• by Simon Whittick

• In The Press

YES - Jamie Walters, head of digital, Metro

By allowing competing brands to bid on each others’ trademarked names, Google stands to increase revenues, while also reducing its costs in policing trademark infringements. Brands are now exposed to rivals buying their trademarks and taking traffic away that they feel is rightfully theirs. But the real loser [...]

• March 21, 2008
• by Latitude

• Digital marketing

Vinnie Lauria moved from New York to San Francisco in 2005 as a co-founder of Meetro. In true start-up style, the company once had eight people stuffed into the 3-bedroom flat where the site was founded and developed.

In early 2006, Vinnie founded the Silicon Valley New Tech event. His showcase of start-ups now boasts more [...]

• March 14, 2008
• by Richard Gregory

• Google
• Microsoft
• Online display

We are a platform, not an agency…We do not have, nor want to develop, the skills that agencies offer advertisers.

So says Google in a mass email to British agencies about the finalisation of the DoubleClick acquisition. When weighed against the facts, it’s enough to make one think that Google doth protest too much.