Press

This isn’t the first time that Twitter has hit the news, or that a new technology has shown its value in a time of crisis, but it could represent a watershed for both the world at large and what is rumoured to be a struggling web company. After all, Twitter’s lack of a revenue stream [...]

• October 1, 2008
• by Stuart Thurstan

• Online display

In principal, it seems very controllable – a piece of kit that involves as much management and nurturing as a search campaign with similar skills required from the campaign analyst. Learning’s can be gained quickly from the Data* gathered so a campaign can be optimised to a performance level targeted more quickly. As market conditions [...]

• April 15, 2008
• by Simon Whittick

• In The Press

YES – Jamie Walters, head of digital, Metro By allowing competing brands to bid on each others’ trademarked names, Google stands to increase revenues, while also reducing its costs in policing trademark infringements. Brands are now exposed to rivals buying their trademarks and taking traffic away that they feel is rightfully theirs. But the real [...]

• March 21, 2008
• by Latitude

• Digital marketing

Vinnie Lauria moved from New York to San Francisco in 2005 as a co-founder of Meetro. In true start-up style, the company once had eight people stuffed into the 3-bedroom flat where the site was founded and developed. In early 2006, Vinnie founded the Silicon Valley New Tech event. His showcase of start-ups now boasts [...]

• March 14, 2008
• by Richard Gregory

• Google
• Microsoft
• Online display

We are a platform, not an agency…We do not have, nor want to develop, the skills that agencies offer advertisers. So says Google in a mass email to British agencies about the finalisation of the DoubleClick acquisition. When weighed against the facts, it’s enough to make one think that Google doth protest too much.