Latitude Blog DIGITAL MARKETING MATTERS

• March 14, 2008
• by Latitude

• Social media

I blogged last month that this may have been coming: In a deal that sees AOL willing to shell out $40 per visitor (or $22 per registered user), UK-founded social network Bebo has been acquired for $850 million in cash. Microsoft won’t be pleased about this.

• February 25, 2008
• by Latitude

• Google
• Microsoft
• Online Sales
• Yahoo

One blog post, the three usual suspects, and a shedload of cheering stats. What a way to start the week…

• February 21, 2008
• by Latitude

• Digital marketing
• Online Sales

One might expect the author of such titles as The Courage to Be Rich and The Nine Steps to Financial Freedom to know a thing or two about making money. One would be quite correct to do so. How is the author making money? By giving away her book for free online.

• February 19, 2008
• by Latitude

• Digital marketing
• Google
• PPC

For stats fans out there, you’ll have fun poring over all the numbers bursting from Google’s annual 10-K report, which it just filed with the SEC. For those who just want the highlights, here we go…

• February 15, 2008
• by Latitude

• Google
• Microsoft
• PPC
• Yahoo

This is quite a blow to Yahoo, at a time when it really doesn’t need another knock: Bradley Horowitz, the popular exec who routinely acted as the public face of Yahoo at conferences, has jumped ship for Google. Rumours that this would happen emerged just a few days ago, with reports that Horowitz had been [...]