Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
It may be a new year (and a happy one to you, now that I mention it), but we’re not quite done analysing and interpreting the stats from 2007’s online sales. This data is a goldmine of information, and while some of us are probably quite eager to put the holidays behind us now that [...]
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This week we have received financial backing from Vitruvian Partners which is set to make 2008 and beyond spectacular years of improved offerings to our clients.
This is truly monumental news for Latitude and we think for the search and digital industries as a whole. It marks the growing importance of digital marketing globally with Latitude [...]
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Management of the Warrington and London-based business have received backing from Vitruvian in a deal which re-capitalises the business in order to fund a rapid growth programme.
Latitude has seen turnover rise from £500,000 in 2002 to more than £30m in 2006, meanwhile, headcount has risen from eight in 2002 to more than 100 in 2007.
Latitude [...]
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The day after Thanksgiving, nicknamed Black Friday, has long been the busiest shopping day in America. This is when all the shops traditionally let loose with their holiday sales. So the first day back at work (and employers’ high-speed ‘net connections) after the four-day weekend has been designated as Cyber Monday, as it commences the [...]
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With a 3155% growth over the last five years, Latitude, the UK’s number one independent search marketing agency, has been rated the 41st fastest growing company in the EMEA region by the global business consultancy group.
The agency achieved a more impressive landmark in its specific industry (Media and Entertainment business type), ranking in the second [...]
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Latitude Client Summit
Allow me to be the first Latitude blogger to say what a pleasure the Latitude Client Summit: Digital Renaissance & Revolution was! A stellar line-up of presenters from the world of online marketing and innovation gathered at the Law Society in Chancery Lane on Friday to offer their insights and predictions to Latitude’s [...]
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The mega-deal that I wrote about in September has gone through, almost one month to the day that I blogged it. Microsoft will take a $240 million equity stake in Facebook’s next round of financing at a $15 billion valuation.
It didn’t take long for the questions, proclamations, and speculations to start mounting. After the jump, [...]
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UK present buyers have been forecast to spend at record levels this Christmas. Forrester predict spend of £14 bn with 27 million people buying online according to an article in this morning’s Guardian.
And it’s not just the UK. 33 million Germans are forecast to spend E12 bn while the French, Italians and Dutch will spend [...]
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Google giveth, and Google taketh away. That was the message of caution for analysts and investors as the search giant announced Q3 earnings up 46% - a significant increase from the same quarter last year.
This came on the same day that ComScore released its latest search share data, which showed Google gaining another half a [...]
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This week eBay launched Neighborhoods which, at last count, constituted some 600 micro-social networks. Each is based around a product, like coffee (this group is so surprisingly vibrant, profiled and vocal it seems to be a plant (no pun intended)) video games (reasonable interaction) or soccer (rubbish! no real surprise as this is exclusive to [...]
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I find one of the most useful ways to use GEO-Targeting is to implement it so that you can utilise different ad...
I see the benefits of the algorithm update, however it still needs a lot of work, in fact in many ways initially...
I gotta admit, I was pretty shocked at the changes they made. But very happy with they did change. The only...
We can add up “CountIf” formula also for counting same term repeating number of times from our keywords...
Enjoyed the article. 
“drugs then push…” LOL