Latitude Blog DIGITAL MARKETING MATTERS

• February 8, 2008
• by Latitude

• Google
• Microsoft
• Social media
• Yahoo

In the midst of fevered speculation over what’s going to happen with Microsoft and Yahoo, the whispers over who is buying British social networking site Bebo and for how much seem positively modest. But when the b-word comes into play, all sorts of otherwise jaded observers sit up and take notice. That’s b as in [...]

• February 4, 2008
• by Latitude

• Digital marketing
• Google
• Microsoft
• Online display
• Yahoo

David Drummond, SVP of corporate development and chief legal officer for Google, posted the search giant’s only statement so far on Microsoft/Yahoo developments to Google’s official blog on Sunday. As observers immediately pointed out (even on Super Bowl Sunday, there is no rest for the wicked when it comes to deals this big), Google can [...]

• January 29, 2008
• by Latitude

• Digital marketing
• Google
• Research
• Social media

The British Library recently published the results of their study of the “Google generation”. This research looked at those who were born after 1993 and have never known a world without Google, to see how much better they were at using search engines for research than those who are older. What they found may surprise [...]

• January 25, 2008
• by Latitude

• Digital marketing
• Google

Much head scratching from all quarters this week as Google held a joint press conference at Publicis Groupe’s Paris HQ to announce that the search giant and advertising monolith (which owns Saatchi & Saatchi, Digitas, ZenithOptimedia, Zed, Starcom and Fallon) have been carrying on a special “partnership” for the past year. No less senior a [...]

• January 23, 2008
• by Simon Whittick

• In The Press

The Warrington and London-based firm, which was subject to a MBO prior to Christmas, has taken on Remuzzi to assist marketing director Matt Brocklehurst in selling in the firm’s capabilities to new and existing clients.  Remuzzi, an American, was until recently a marketing director herself – at Steak Media – and prior to that marketing [...]