Latitude Blog DIGITAL MARKETING MATTERS

• October 10, 2007
• by Simon Whittick

• In The Press
• White Papers

A search on Ask’s main search page returns images of him playing for Everton. On Microsoft Live Search the picture is actually of Barcelona’s Thierry Henry but the accompanying caption says “Rooney…”. Google, on the main search page, shows an insulting cartoon of Wayne, though to be fair he’s wearing the United red. Yahoo! has [...]

There are also some changes in 2008 including:

No growth kicker
Existing tiers for rebates lowered from Euro 4M upwards, making higher rebates achievable quicker. This will equate to a small increase in total rebate for agencies
Removal of incentives for new ad formats (e.g. video ads, mobile ads). All spend will be included in the spend tiers
BPF [...]

• September 7, 2007
• by Latitude

• Digital marketing
• Google
• PPC

Nokia’s marketing department took a leaf out of Latitude’s own book yesterday when it reacted quickly to news that Apple is dropping the price of iPhones by £100 after only two months on the market. Making the most of current events in search buying is a tactic employed to great success by Latitude’s search experts [...]

• August 30, 2007
• by Latitude

• Google
• Online Sales
• Yahoo

You may be wondering how the two points fit together. Acer computers announced plans to acquire Gateway for $710 million which will position them as the third largest computer vendor in the world. There has been a lot of talk in the press over the last few days about the deal and what it entails.

But [...]

• August 20, 2007
• by Latitude

• Digital marketing

The stories making the rounds about AOL all seem to give the most important information in the last paragraph, so let’s avoid any misunderstandings here: AOL did see growth in their online display ad revenues last quarter, to the tune of 16 per cent. This was below the industry average of 21 per cent.

With that [...]

• August 13, 2007
• by Latitude

• Microsoft
• Online Sales

The deal has finally gone through today that sees Microsoft acquire aQuantive as well as creating a new Advertiser and Publisher Solutions (APS) Group to fit it in.

This is a big step for Microsoft and is the largest acquisition in Microsoft’s history, valued at roughly $6 billion. The APS team will have responsibility for building [...]

• August 13, 2007
• by Latitude

• Uncategorized

With the development of online social networks and communities, it has created a space to be more anonymous, so previously socially unacceptable actions now don’t seem that bad to the people involved. They can feel like they are not governed by the same rules and laws and we veer towards anarchy. 

• August 3, 2007
• by Latitude

• Research

Two noteworthy studies were published in the last few days, each of which clearly shows how important ‘pre-shopping’ via search is to offline sales. Let’s take a detailed look at the findings.

• August 1, 2007
• by Latitude

• Research
• Technology

The news that Wikipedia founder Jimmy ‘Jimbo’ Wales hopes to challenge Google and Yahoo with a community-driven search engine has made a few industry commentators sit up and take notice. That’s only natural, considering the phenomenon and oft-cited resource - even by mainstream print press - that Wikipedia has become. But the proposed search engine [...]

• July 27, 2007
• by Latitude

• Microsoft
• Technology

It’s been quite a week of deals for Microsoft in the past couple of days. They have completed a deal with Digg, the company then announced that it is looking to buy AdECN, an advertising exchange platform, This technology is an online marketplace for the buying and selling of display advertising.

These two deals along side [...]