Latitude Blog DIGITAL MARKETING MATTERS

• November 13, 2007
• by Simon Whittick

• Uncategorized

Latitude Client Summit Allow me to be the first Latitude blogger to say what a pleasure the Latitude Client Summit: Digital Renaissance & Revolution was! A stellar line-up of presenters from the world of online marketing and innovation gathered at the Law Society in Chancery Lane on Friday to offer their insights and predictions to [...]

• October 26, 2007
• by Latitude

• Digital marketing
• Google
• Microsoft
• Yahoo

The mega-deal that I wrote about in September has gone through, almost one month to the day that I blogged it. Microsoft will take a $240 million equity stake in Facebook’s next round of financing at a $15 billion valuation. It didn’t take long for the questions, proclamations, and speculations to start mounting. After the [...]

• October 24, 2007
• by Latitude

• Digital marketing
• PPC
• Research
• Search engine optimisation (SEO)

UK present buyers have been forecast to spend at record levels this Christmas. Forrester predict spend of £14 bn with 27 million people buying online according to an article in this morning’s Guardian.  And it’s not just the UK.  33 million Germans are forecast to spend E12 bn while the French, Italians and Dutch will [...]

• October 19, 2007
• by Latitude

• Google
• Microsoft
• PPC

Google giveth, and Google taketh away. That was the message of caution for analysts and investors as the search giant announced Q3 earnings up 46% – a significant increase from the same quarter last year. This came on the same day that ComScore released its latest search share data, which showed Google gaining another half [...]

• October 12, 2007
• by Latitude

• Digital marketing

This week eBay launched Neighborhoods which, at last count, constituted some 600 micro-social networks.  Each is based around a product, like coffee (this group is so surprisingly vibrant, profiled and vocal it seems to be a plant (no pun intended)) video games (reasonable interaction) or soccer (rubbish! no real surprise as this is exclusive to [...]