Latitude Blog DIGITAL MARKETING MATTERS

• June 1, 2007
• by Latitude

• Google
• Yahoo

I often think that it must be frustrating for other search engines that the media is so very Google-mad at the moment. Make no mistake, Google does plenty of genuinely newsworthy things, but even product launches like Google Gears (which, as web pioneer Dave Winer points out, is not at all revolutionary) attract yards of [...]

• May 25, 2007
• by Latitude

• Digital marketing

Nothing but good news in this new report:

Online spend [in 2006] was up by 50%, in excess of £2bn, and now constitutes 10.6% of the entire market. In contrast, press was down by 2.7% to 43.7% (£8.4bn) and TV was down by 4.7% to 24.1% (£4.6bn).

Nothing but good news, that is, unless you’re a marketing [...]

• May 11, 2007
• by Latitude

• Google

Google now has a tag line, the new line is ‘Search, Ads and Apps’ and this clearly shows Google’s ambition to become the leading light in other areas apart form search.

• April 30, 2007
• by Latitude

• Google
• Yahoo

It’s easy to say that this acquisition of a prominent ad media exchange company is Yahoo’s answer to Google’s purchase of DoubleClick. Also note, though, that this deal has been in the works for quite a while. After acquiring a 20 per cent stake in RightMedia last year, Yahoo went ahead and plunked down $680 [...]

• April 23, 2007
• by Latitude

• Press Releases
• Research
• White Papers

A hard-hitting new white paper for Latitude Group by chief executive officer Dylan Thwaites is published today.

Click here to watch a video of Dylan on ‘UK vs US Search Engine Marketing’

Please click here to download the White Paper.

Please click here to download the press release

• April 20, 2007
• by Latitude

• Digital marketing
• Events
• Yahoo

It was a case of first morning nerves for Latitude Wednesday morning, as travel companies arrived at the Soho Hotel in London for the first in what we intend will become a regular series of breakfast seminars for specific market sectors.

• April 10, 2007
• by Latitude

• Google

Property billionaire Sam Zell just spent some of his billions on a bundle of American newspapers. He may be clever enough to make big pots of cash, but Zell has astonishingly poor grasp on the basics of the web and search engines. 

• April 3, 2007
• by Latitude

• Google
• Microsoft
• Technology
• Yahoo

As I talked about last week, Doubleclick is for sale and Microsoft was thought to be the leader in the race to buy the advertising company.

Now there are reports (originally from the WSJ but it’s subscriber-only) that Google has joined the fray, and may be the leader with a bid up over $2 billion dollars. [...]

• March 23, 2007
• by Latitude

• Google
• Microsoft
• Technology
• Yahoo

I was reading a few articles earlier today and it looks as thought the online video space is about to get a touch more interesting with a lot of big companies pooling their resource to make and assault.

News Corp. and NBC Universal are about to announce that they’re double-teaming Google’s YouTube with the creation of [...]

• March 14, 2007
• by Latitude

• Press Releases

Press Release

Date: 14.03.07

Subject: Creston “Search Powered by Latitude” Alliance

Creston Plc, the diversified marketing services group, and Latitude Group Ltd today announced a partnership agreement to provide Creston Group operating companies with the capability to offer Latitude’s world-class pay-perclick and search optimisation solutions. The initiative will be offered to Creston clients by each operating companywith the [...]