Latitude Blog DIGITAL MARKETING MATTERS

• October 10, 2007
• by Simon Whittick

• In The Press
• White Papers

A search on Ask’s main search page returns images of him playing for Everton. On Microsoft Live Search the picture is actually of Barcelona’s Thierry Henry but the accompanying caption says “Rooney…”. Google, on the main search page, shows an insulting cartoon of Wayne, though to be fair he’s wearing the United red. Yahoo! has [...]

There are also some changes in 2008 including: No growth kicker Existing tiers for rebates lowered from Euro 4M upwards, making higher rebates achievable quicker. This will equate to a small increase in total rebate for agencies Removal of incentives for new ad formats (e.g. video ads, mobile ads). All spend will be included in [...]

• September 7, 2007
• by Latitude

• Digital marketing
• Google
• PPC

Nokia’s marketing department took a leaf out of Latitude’s own book yesterday when it reacted quickly to news that Apple is dropping the price of iPhones by £100 after only two months on the market. Making the most of current events in search buying is a tactic employed to great success by Latitude’s search experts [...]

• August 30, 2007
• by Latitude

• Google
• Online Sales
• Yahoo

You may be wondering how the two points fit together. Acer computers announced plans to acquire Gateway for $710 million which will position them as the third largest computer vendor in the world. There has been a lot of talk in the press over the last few days about the deal and what it entails. [...]

• August 20, 2007
• by Latitude

• Digital marketing

The stories making the rounds about AOL all seem to give the most important information in the last paragraph, so let’s avoid any misunderstandings here: AOL did see growth in their online display ad revenues last quarter, to the tune of 16 per cent. This was below the industry average of 21 per cent. With [...]