Latitude is a digital marketing agency providing PPC, SEO, analytics, social media, display and affiliate services.
I know people are probably fed up with the constant talk of the “R” word, but it will definitely be playing a major role in how people spend over this festive period. I mentioned in my last post that 86% of shoppers will research Christmas shopping through the internet before buying in-store and that this [...]
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But perhaps all is not well in Santa Grotto for some - the changing patterns of shopper behaviour and the credit crunch, now according to Mervin King a recession means that to add to the annual - who will weaken first breath holding competition between canny consumers and the beleaguered retailers - shoppers are also [...]
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In the past few years, we have seen a large increase in people buying Christmas presents online, with IMRG stats showing a 49.5% increase for December 2007 on the same period in 2006, and an increase in those that now do a lot of their research there too, even if they then decide to purchase [...]
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There is not indication of what this increased emphasis involves but it sounds pretty drastic. The auction system and the ability to find bargain priced items have been the foundation that eBay has been built on, and this move could effectively completely remove this, dependant on the format they run with.
If the changes are drastic [...]
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This will affect the sub prime terms on Google. Google have forced their way to the top of their own system (breaking their own rule on title character length) to carry out this 1st vertical search trial in finance. If this proves a successful test it will pave the way to vertical monetised solutions for [...]
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The merchant search application will offer a comparison service to users, detailing providers relevant to their particular search. Below is an example of what the new ad will look like:
The user will then be directed to the Google Merchant search site, an example of which can be found here.
This new feature may well prove successful [...]
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I am currently back in Silicon Valley, gearing up for next week’s Web 2.0 Expo in San Francisco. (If you’re in town, too, and want to get in touch, leave a comment!)
This morning I met with Sun Microsystems security guru Alec Muffett for that most American of events: the breakfast meeting.
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In the same week that the European Interactive Advertising Association released its findings that eight out of ten European web users have bought a product or service online, another major report brings even more good news for companies selling on the internet.
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My view is that Google is definitely a keyword seller because everyone gets the same space. Whether you get...
Google likes to play to their own rules, and so does China. The difference of course, is that Google belongs to the...
Thanks for your post on this Dave. I’ve just had a comment left on a post of mine today on the same topic...
It’s not just Americanisms. There are other examples where it’s replacing the results with the more...
Ha! Simon, only you could come up with a wince worthy pun like that.