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AB Testing
With regards to SEM AB testing is a means of testing single variable test subjects (such as a web page) against a control element with the aim of improving customer response. Also sometimes referred to [...]

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• September 3, 2008
• by Latitude

• Digital marketing
• Google
• PPC
• Search engine optimisation (SEO)
• Technology

The first point to note is that although Google Suggest is out of beta, there hasn’t been a complete rollout to all users. Presently, suggestions only appear on the home page of the Google.com domain and not in the search results page itself.

‘Suggest’ clearly enables Google to influence which keywords users search with and which [...]

• March 20, 2008
• by Latitude

• Digital marketing
• Online Sales
• Social media

One of the hottest topics at Von.x in San Jose this week has been online video. No, I don’t mean YouTube; it’s great, but so 2007.

The real buzz right now is in the arena of live video on the web. As you can see from the photo that Von.x organiser and media powerhouse Jeff Pulver [...]

We organised a poll in-house among all Latitude search specialists to list the ten hottest tips for online travel marketing, ahead of a presentation that Matt did at the Travel Technology Show last week. Read on for these must read tips:

• March 5, 2008
• by Latitude

• Google
• Microsoft
• Yahoo

Also-ran search engine Ask has seen some changes over recent years, including a $2.3 billion acquisition by Barry Diller and the name change from Ask Jeeves (which necessitated the loss of corporate mascot Jeeves the butler). But as far as changes go, this is a biggie.

• February 29, 2008
• by Latitude

• Google
• Microsoft
• Yahoo

The latest rumour concerning Microsoft’s bid to buy Yahoo is that Google is thinking of nabbing almost 20 per cent of Yahoo’s stock for itself. That’s as good a place as any to start with a closer look at some of the more interesting acquisition-related news of the last two days.

• February 28, 2008
• by Simon Whittick

• In The Press

Perhaps more daunting is the need to move past the traditional campaign mentality that is focused on relatively short-term goals and activities. Thanks to search engines and links - the true currency of the web - permanence rules social media.

This calls for ongoing commitment and willingness to invest more than time and money. This calls [...]

• February 26, 2008
• by Latitude

• Uncategorized

Here are the final 5 hot tips that will help travel companies improve their returns from online marketing. The first tips, following an in-house poll among all Latitude search specialists for a presentation we gave for Travolution at the recent Travel Technology Show,were about fine-tuning your search engine marketing strategy. Now, in addition, make sure [...]

• February 11, 2008
• by Latitude

• Uncategorized

Matt Brocklehurst and I organised a poll in-house among all Latitude search specialists to list the ten hottest tips for online travel marketing, ahead of a presentation that Matt did at the Travel Technology Show last week. Today I’ll reveal the 5 first tips travel marketers can’t afford to ignore.

These initial tips are about fine-tuning [...]