March 05, 2007 | Monday

Action on Click Fraud

By Admin  in Features

Real data to expose the truth about click fraud

Companies with large paid search budgets are rightly concerned over rising instances of ‘click fraud’. Their worries are shared by the search engines. All acknowledge fraud to be one of the causes of invalid clicks and run processes for advertisers to investigate traffic and claim back some of their PPC costs.

Seeing the big picture on pay-per-click fraud

But search engines and advertisers can only ever see a part of the click fraud picture. Each search engine sees only its own traffic, and a single advertiser can only see data from their own campaigns. What advertisers need is a multi-faceted analysis of data from all search engines and from aggregated client campaigns.

Latitude sees the wider click landscape

As a major search marketing agency and PPC specialist we are uniquely able to consolidate click data across search engines, across sectors and across campaigns.  Analysis of broad and deep collected data is highly revealing about the true state of click fraud in the search marketplace.  An authoritative white paper is currently in preparation, and will soon be available to the public.

To register for an advance copy of our white paper on click fraud please email .

Media and Analyst enquiries please email .