April 01, 2008 | Tuesday

Anglian boosts digital activity

Home improvement company Anglian Home Improvements is ramping up its digital activity with the appointment of Latitude to carry out a raft of campaigns.

The agency will handle Anglian’s pay-per-click (PPC), digital display and affiliate marketing activity.

Anglian direct marketing manager Matt Carey comments: “The company sees online marketing efforts such as search and display as a major acquisition channel, and we are looking forward to Latitude’s strategy for maximising these media.”

Latitude chief executive Dylan Thwaites says: “Anglian is a major player in the home improvement market, with an annual turnover of £300m. This is an industry that has seen a lot of movement, as some major players have disappeared from the landscape.

Gemma Hummerston, Precision Marketing, 1st April 2008