March 19, 2008 | Wednesday

Anglian has signed Latitude for multiple digital marketing campaigns

By Simon Whittick  in Press Releases

London, 19 March 2008 – Anglian Home Improvements, the most recommended home improvement company in the UK, has chosen UK digital marketing specialist Latitude Group to undertake their pay-per-click (PPC), digital display and affiliate marketing campaigns.

Latitude CEO Dylan Thwaites said: “Anglian is a major player in the home improvement market, with an annual turnover of £300 million. This is an industry that has seen a lot of movement of late, as some major players have disappeared from the landscape. Latitude is excited about helping Anglian leverage this opportunity from several angles, providing an integrated strategy of PPC, display and affiliate programmes.”

Matt Carey, Direct Marketing Manager for Anglian, concurs: “The company sees online marketing efforts such as search and display as a major acquisition channel, and we are looking forward to Latitude’s strategy for maximising these media.”

Other recent Latitude wins include Fitness First, Allied Irish Bank, Motor Direct and XLN Telecom.

Media Enquiries to:
Joy Remuzzi
PR & Events Manager
Latitude Group
T: +44 (0) 207 952 8033
M: +44 (0) 7791 915 429
Fax to Email: +44 (0) 870 868 3633
E: joy.remuzzi@latitudegroup.com