June 14, 2006 | Wednesday
BrainJams answers the SEO SOS
By Jackie Danicki - Blogger in Events |Search Expertise
Last night, I was delighted to be the guest of honour at a party in San Francisco of more than 40 attendees, many of them Silicon Valley’s best and brightest. I was particularly pleased to see representatives from The Search author John Battelle‘s Federated Media Publishing, Mike Arrington (serial entrepreneur, lawyer, and founder of the wildly popular Techcrunch) and my old pal, the search fiend and angel investor Jeff Clavier, at the get-together. (Getting a lesson in how to use my new camera from blip.tv founder Mike Hudack was a bonus.)
One of the more interesting people I spoke to at the party was someone whom I had never met, Kristie Wells, who is a co-founder of the non-profit BrainJams. While Kristie lives in San Francisco, she and her partner, Chris Heuer, have led a core group of professionals acting as volunteers in New Orleans to adopt a local business and help bring it up to speed with the best of what Web 2.0 has to offer. If you check out the website of the company which is the recipient of this generosity, Sclafani’s Cooking School, you can see that they need all the help they can get.
One of the most integral elements of helping this business to thrive in a post-Katrina New Orleans is to bring them the benefits of search engine optimisation. Those in the BrainJam group of volunteers who have SEO knowledge are challenged with using search to ensure that the school’s potential customers know that they exist and are open for business. Bringing Sclafani’s enrollment levels to pre-Katrina heights is crucial for its survival, and SEO will be key to bringing that goal to fruition.
It’s a lucky company indeed that can have a group of enthusiastic, knowledgable volunteers swoop down to help bring it up to speed on search. “No, I’m waiting for a natural disaster combined with government inadequacy to bring us a good dose of charity SEO” is not a good answer when asked if you are making it your business to stay on top of the SEO game.
So...are you making it your business to stay on top of the SEO game?
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