July 18, 2007 | Wednesday

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Corporate YouTube

By Jon Myers, Director Of Search in News |Search Engines |Google |Search Technology

According to an article from BusinessWeek, Google is looking to roll out a corporate version of YouTube. It will be a offering enabling businesses to create videos for training and staff communications.”

It is interesting to see how this as a concept will roll out and I sort of asked myself the question as to why spend the time and the effort on creating this version of YouTube. This is backed up by a ZDNet article that explains how a lot of companies block YouTube via the company firewall.

But when you start to look at how this could work it is safe to say that companies could and some already do use YouTube for training sessions, company culture videos, PR, product demo’s and more. Then if you take it a step further having a secure API version included within a company intranet there is a chance it could work.

For me the stumbling block is that a lot of companies are already using the current version of YouTube and would there be enough mileage in leveraging and internal business version.