March 14, 2007 | Wednesday

Creston “Search Powered by Latitude” Alliance

By Jackie Danicki - Blogger  in Press Releases

Press Release

Date: 14.03.07
Subject: Creston “Search Powered by Latitude” Alliance

Creston Plc, the diversified marketing services group, and Latitude Group Ltd today announced a partnership agreement to provide Creston Group operating companies with the capability to offer Latitude’s world-class pay-perclick and search optimisation solutions. The initiative will be offered to Creston clients by each operating companywith the Group and carry the branding “powered by Latitude”.

Latitude Group Ltd is the UK’s leading independent search engine marketing agency. The company was formed in 2001 and employs around 70 search engine marketing specialists at its offices in London and in Cheshire.

Don Elgie, Chief Executive of Creston plc, said “Most clients now see search as a critical component of their communications plans. We have been vocal about our desire to provide Creston clients with both advisory and transactional expertise in this discipline.“We understand the category very well and have been hugely impressed with Latitude during our discussions – they are shaping the strategic direction of search marketing – a discipline in which the UK leads the world – we have great hopes for this partnership agreement.”

Dylan Thwaites, CEO of Latitude Group Ltd, added, “Search marketing is about to move to its next level in terms of effectiveness, measurability and impact. The first wave of search marketing has been text driven but Web 2.0 applications mean that search can be used to drive consumer engagement with richer creative content such as video streaming. We will be working with Creston’s operating companies to integrate search with their creative thinking at a strategic level – it’s hugely exciting for us and for clients.”

Enquiries:
Latitude Group 020 7952 8000
Dylan Thwaites / Matt Brocklehurst / Stephen Powers

Notes to Editors:

About Creston Plc

Creston’s strategy is to build a diversified international marketing services group through a combination of organic growth and selective acquisitions. The Board’s aim is to identify synergistic benefits between currently independent marketing services companies offering premium services such as market research, direct marketing, advertising, public relations, research and digital; and to build a diversified Group that offers clients solutions to both existing and
future marketing needs.

Creston’s share price is quoted in the Financial Times, The Daily Telegraph, The Times and the London Evening Standard.

About Latitude

London-based Latitude Group Ltd is an expert in search engine marketing, integrating search expertise with web marketing and online communications. The agency employs more than 100 people and helps clients rank in the best possible positions on search results pages and achieve exceptional returns on their investment in search marketing. In 2006 Latitude was selected to receive a ‘Media Momentum’ award, while its chief executive officer, Dylan Thwaites, was also named as Ernst & Young Technology & Communications Entrepreneur of the Year.

http://www.latitudegroup.com
UK Freephone: 0800 6523233

Download as PDF file