March 17, 2006 | Friday
Get closer to your customers with relevant, valuable content
By Jackie Danicki - Blogger in Marketing |Online Sales |Quotations |Search Expertise
Joe Jaffe, author of Life After the 30 Second Spot, at a lunchtime talk at the Boston Ad Club:
When consumers view advertising as content, everyone wins.
By ‘content,’ he means information or creative that provides value and is relevant to them. If there is any key to successful search marketing, this would have to be it.
Jaffe quotation reported by David Weinberger.
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